Rural Marketing Notes for MBA

Can you provide me the notes/syllabus for Rural Marketing subject MBA (Marketing) - IV Semester of Pondicherry University (A Central University) Directorate of Distance Education?

[Shaleen]

The syllabus for Rural Marketing subject MBA (Marketing) - IV Semester of Pondicherry University (A Central University) Directorate of Distance Education is as follows:

Unit - I
Rural Economy - Rural - Urban disparities-policy interventions required – Rural face to Reforms - The D evelopment exercises in the last few decades.

Unit - II
Rural Marketing - Concept and Scope - Nature of rural markets - attractiveness of rural markets - Rural Vs Urban Marketing - Characteristics of Rural consumers – Buying decision process - Rural Marketing Information System - Potential and size of the Rural Markets.

Unit - III
Selection of Markets - Product Strategy - Product mix Decisions – Competitive product strategies for rural markets.

Unit - IV
Pricing strategy - pricing policies - innovative pricing methods for rural markets - promotion strategy - appropriate media - Designing right promotion mix – promotional campaigns