|
#2
22nd November 2015, 08:02 AM
| |||
| |||
| Re: Retail Management Notes For MBA
Bharathiar University is a state university in Coimbatore, Tamil Nadu, South India. The university was established in February 1982 under the provision of Bharathiar University Act, 1981 and recognized by the University Grants Commission (UGC) Bharathiar University M.B.A Retail Management syllabus First Year Principles of Management and Organisational Behaviour Managerial Economics Accounting and Finance for Managers Marketing Management Human Resource Management Quantitative Techniques for Management Research Methods for Management Corporate Communication Operations Management Second Year Buyer Behavior Retail operations management International Retailing Retail planning Logistics and sales promotion Retail sales techniques and Promotion Direct & Network Marketing Business Environment and Ethics Strategic Management 1.1.Principles of Management and Organizational Behaviour UNIT I Management : Science, Theory and Practice - The Evolution of Management Thought and the Patterns of Management Analysis - Management and Society : Social Responsibility and Ethics - Global and Comparative Management - The Basis of Global Management – Functions of Management-The Nature and Purpose of Planning - Objectives - Strategies, Policies and Planning Premises - Decision Making - Global Planning. UNIT II The Nature of Organizing - Organizational Structure : Departmentation - Line/Staff Authority and Decentralization - Effective Organizing and Organizational Culture - Global Organizing. Co-ordination functions in Organisation - Human Factors and Motivation - Leadership - Committees and group Decision Making - Communication - Global Leading. UNIT III The System and Process of Controlling - Control Techniques and Information Technology - Global Controlling and Global Challenges – Direction Function – Significance. UNIT IV Organisational Behaviour : History - evoluation, Challenges & opportunities, contributing disciplines, management functions and relevance to Organisation Behaviour. Organizational Behaviour responses to Global and Cultural diversity. Personality - Determinents, structure, behaviour, assessment, psycho-analytical social learning, job-fit, trait theories. Emotions and Emotional Intelligence as a managerial tool. Attitudes - relationship with behaviour, sources, types, consistancy, work attitudes, values - importance, sources, types, ethics and types of management ethics. Perception - Process, Selection, Organisation Errors, Managerial implications of perception.Learning - classicial, operant and social cognitive approaches. Implications of learning on managerial performance.     For complete syllabus here is the attachment Contact Address Bharathiyar University Coimbatore, Tamil Nadu 641046 |
