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19th March 2016, 09:57 AM
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Join Date: May 2012
Re: Research in Sociology

Sociology is the study of social life, social change, and the social causes and consequences of human behaviour. Sociologists investigate the structure of groups organizations, and societies and how people interact within these contexts.

Social research is research conducted by social scientists following a systematic plan. Social research methods can be classified along a quantitative/qualitative dimension.

Quantitative designs approach social phenomena through quantifiable evidence, and often rely on statistical analysis of many cases (or across intentionally designed treatments in an experiment) to create valid and reliable general claims. Related to quantity.

Qualitative designs emphasize understanding of social phenomena through direct observation, communication with participants, or analysis of texts, and may stress contextual subjective accuracy over generality. Related to quality.
Popular social research designs (models) are:
cross-sectional, in which scientists study a dumber of individuals of different ages who have the same trait or characteristic of interest at a single time.
Longitudinal, in which scientists study the same individuals or society repeatedly over a specified period of time
Cross-sequential, in which scientists test individuals in a cross-sectional sample more than once over a specified period of time

The most popular sociological research methods (procedures) are listed below:

Case Study Research in which an investigator studies an individual or small group of individuals with an unusual condition or situation.

Survey research involves interviewing or administering questionnaires or written surveys to large umbers of people.

Observational research involves directly observing subjects' reaction either in a laboratory or in a natural setting.
Correlation al research which demonstrates a relationship between two variables or ("factors that change"). These factors can be characteristics, attitudes, behaviours, or events.


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