RAI University MBA Syllabus

Will you please give here syllabus / study material for Marketing Management-I subject of MBA Semester I course of RAI University?

[Kiran Chandar]

As you want I am here giving you syllabus / study material for Marketing Management-I subject of MBA Semester I course of RAI University.

Master of Business Administration – Semester I
Marketing Management-I subject

I having PPT and notes on following topics of the Marketing Management-I subject please tell which for which topic you requires PPT and notes.

Topics:
Marketing Myopia
Customer Value & Satisfaction
4Ps of Marketing
Introduction To Marketing
Marketing Concepts
Ge Matrix
Marketing Environment
Stregegic Business Unit
Segmentation, Targeting And Positioning
Consumer Behaviour
Porter’S Five Force Model
Generic Strategies
International Market Entry Strategies
Service Marketing
Ethics & CSR


Topics on which notes available





4
Communication
Social Respnosibility Of Business
Social Responsibility of Bus
Communication Process

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Saroda, Gujarat 382267