Mysore University Syllabus BBM

Hello Dear I am a BBM student of Mysore University and I am looking for my syllabus so please can you give me the syllabus and tell me from where I can download it?

[Pathak]

Here I am uploading a file , from where you can get the Mysore University BBM syllabus that in Hindi.

Hai am a BBM student of the MYSORE UNIVERSITY plzz send me the syllabus for sixthsemister 2013 of all the six subjects

[ghim]

please provide the revised english syllabus for BBM-I

Please send me bbm 1st sem english syllabus & quastion paper.

Can u send me BBM 5th semister BBM syllabus and question papers

Can you provide me the syllabus for B.B.M (Bachelor of Business Management) in Social Media Marketing Program offered by University of Mysore?

[Neelu Bhasin]

The syllabus for B.B.M (Bachelor of Business Management) in Social Media Marketing Program offered by University of Mysore is as follows:

1.3 BBM-SMM Principles of Management

Syllabus:

Unit 1: 12Hours

Introduction to business management,
vision &mission,
Schools of management thought (Taylor, Feyol, Chester Barnard , MBO),
strategic management-
definition, characteristics, process, SWOT, Planning ,forecasting and decision making-(importance, characteristics ,process, components).

Unit 2: 18Hours

Organizing
definition, characteristics, process, guiding principles for effective organizing.
Organization
definitions, characteristics, importance of organization structure,
Features of a good organization,
Types of organization structure (entrepreneurial, line, line and staff, horizontal, net- work, virtual organizations). Directing (Definitions, characteristics, importance, directing tools/ techniques).
Coordination definition, characteristics.
types of coordination.
methods of coordination, importance).
Controlling- ( definition, characteristics, importance, process).
Authority, power , responsibility definition, characteristics.
difference between authority and power, types of power, delegation of authority.
(definition, characteristics, benefits)

Unit 3: 18Hours

Attitudes-(components, ABC model, formation of attitude )
Perception (definition, factors affecting perception)
Personality- (definition, measuring personality,Myer Briggs model)
Learning (definition, components, theories of learning, principles)

Unit 4: 12Hours

Group dynamics (definition, classification)
Stages of group development
motives for joining groups
Conflict- (definitions, characteristics)
sources/reasons for conflict,
methods for resolution.
 Expected Outcome : Students to have adequate knowledge of various disciplines in management.

Syllabus B.B.M in Social Media Marketing University of Mysore