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18th March 2016, 12:27 PM
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Join Date: May 2012
Re: MBA Wine Marketing

MBA at INSEEC invites both understudies from various foundations (college or administration school graduates) and experts from the wine business. With a solid global introduction, this project means to outfit our understudies with business and specialized aptitudes so as to fill in as exceedingly qualified administrators in the wine division.

Immovably situated in expert world, the MBA will empower the understudies to ace the fundamental administration techniques and devices.

At a glance
Program operated by
logo-inseec-msc-mba
Initial, continuous or work-study training

1 Year Duration

Full English

in Bordeaux

Intakes in October and February

Accessible after a 4-year post-secondary degree

6 months of internship

The Course Structure:

Core courses
International Marketing
Management and Company Strategy
An In-depth Approach to Consumer Behaviour
Marketing Studies and Research
Launching and Managing New Products
Merchandising
Distribution Policy
International Advertising
Financial Management
Luxury Attitude and HR Management

Specialized Courses
The International Wine Economy
A Comparative Approach to the Legislation Affecting the Wine Industry
International Strategy of the Brands in the Wine Sector
Packaging-Design
Development of Foreign Markets
Logistics and Purchasing
International Negotiation
Oenology
Wine Tasting

Workshops
Personal Development Workshops and Seminars
Professional Workshops

Address:

INSEEC Business School
27 Avenue Claude Vellefaux,
75010 Paris, France
Phone: +33 1 42 09 99 17


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