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  #1  
10th November 2015, 03:16 PM
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Join Date: Aug 2012
MBA study material online

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  #2  
8th March 2016, 01:14 PM
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MBA Study Material Online

Will you please give here study material for Rural Marketing subject of MBA marketing 4th semester program of Pondicherry University ?
  #3  
8th March 2016, 01:16 PM
Super Moderator
 
Join Date: May 2012
Re: MBA Study Material Online

As you want I am here giving you study material for Rural Marketing subject of MBA marketing 4th semester program of Pondicherry University.

Book to be use :

Rural Marketing (English)


Rural marketing : Concepts


Syllabus :
Unit 1 :
Rural Economy

Unit 2 :
Rural Marketing Concepts and Scope
Rural Consumers
Rural Vs. Urban Marketing
Rural Marketing Information System

Unit 3 :
Market Segmentation
Product Strategy and Product Mix Decisions
Product Strategies for Rural Markets

Unit 4 :
Pricing Strategies
Pricing Policies
Designing Right Promotion Mix
Sales Promotions

Unit 5 :
Distribution
Logistics Management
Channel Selection
Economic Reforms
New Approaches in Distribution

Address:
Pondicherry University
Kalapet
Puducherry, 605014

Rural Marketing Subject Study material Here is the attachment.
Attached Files
File Type: pdf Rural Marketing Subject Study material.pdf (901.6 KB, 124 views)


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