MBA-Strategic Marketing Course Outline

Will you please provide me the ALHOSN University MBA-Strategic Marketing syllabus?

[Pathak]

You are looking for the ALHOSN University MBA-Strategic Marketing syllabus, here i am providing:

MBA-Strategic Marketing

PART ONE:
Introduction and Market Definition
Introduction to Marketing
The Strategic Marketing Planning Process

PART TWO:
Situation Analysis
Scanning the Marketing Environment
Customer, Industry and Competitor Analysis

PART THREE:
Marketing Objectives and Marketing
Strategies
Segmentation, Targeting, and Positioning
Managing Brand Strategies

PART FOUR:
Implementation
Product, Price, and Channel Decisions
Marketing Communication
Value Strategies, Branding, and the Internet

For more detailed syllabus here is attachment:

Is this UG or are you thinking of gtinetg another masters degree? You don't need another masters you will have a concentration in your MBA program. There are joint programs, including international affairs, social work, law, journalism, public health and others (depends on the school). Was this answer helpful?