MBA Social Psychology

I want to get the syllabus for MBA for Consumer behavior subject for Cochin University so can you please provide it?

[Shaleen]

Here is the syllabus for Consumer behavior subject of MBA for Cochin University.

Module 1
Introduction to Consumer Behaviour; Consumer Behaviour and marketing Strategy, Methods of consumer research, Applications of consumer behaviour knowledge in marketing. Contributing disciplines and area like psychology, social psychology, economics, anthropology etc. Diversity of consumers and their behaviors. Profiling the consumer and understanding their needs. Segmentation , Consumer Decision making process and decision making roles Information Search Process; Evaluative criteria and decision rules. Are consumers Rational or emotional. Involvement theory and applications

Module 2
Consumer needs, theories of Motivation and their applications. Process theories and content theories. Personality and self concept. Theories of personality. Trait theory and measurement. Motivational Research. Perception. Thresholds of perception, Subliminal perception, Perceptual process dynamics.Positioning methods and measurement. Perceptual mapping methods, multi dimensional scaling.Consumer imagery

Module 3
Learning theories and their applications, Brand loyalty, Brand extensions. Conditioning theories, Cognitive learning theories.
Attitudes and Attitude Change; Concept and measurement of attitudes. Strategies of attitude change.. Attribution theory and Cognitive dissonance. Persuasion and persuasibility

For more detailed syllabus I am attaching the PDF file.