Mba osu

Can you provide me the curriculum of Marketing - Full-time Master of Business Administration (MBA) course offered by Fisher College of Business - The Ohio State University?

[Kiran Chandar]

MBA curriculum offered by Fisher College of Business - The Ohio State University is designed to help to obtain the education that best matches professional goals and aspirations.

MBA core courses at Fisher College of Business provide in-depth exploration of the functional areas that are critical to a complete understanding of the business environment.

Applications include
• Application Fee
• Academic Record
• Test Scores
• Letters of Recommendation
• Resume
• Essays
• Interviews

Marketing

Marketing majors choose courses to prepare themselves for careers in corporate management or marketing fields, ranging from market research, product management, advertising, public relations, sales and account management to retailing, e-business, distribution management, strategic marketing planning, and entrepreneurial marketing.

Course offerings

Base courses
• M&L 7201 - Marketing Research and Analytics
• M&L 7202 - Consumer Behavior

Brand Management track
• M&L 7203 - Advertising Strategy and Management
• M&L 7203.02 - Advertising, Promotion and Digital Marketing I
• M&L 7206 - Brand Management
• M&L 7208 - Digital Marketing
• M&L 7208.02 - Advertising, Promotion and Digital Marketing II
• M&L 7210 - Promotions Management
• M&L 7218 - New Product Development

Marketing Communications track
• M&L 7203 - Advertising Strategy and Management
• M&L 7203.02 - Advertising, Promotion and Digital Marketing I
• M&L 7208 - Digital Marketing
• M&L 7208.02 - Advertising, Promotion and Digital Marketing II
• M&L 7210 - Promotions Management
• M&L 7211 - Consumer Psychology
• M&L 7212 - Business Development: Customer Acq. and Retention
• M&L 7214 - Cross-Channel Marketing

Electives
• M&L 7200 - Marketing Strategy (Capstone)
• M&L 7204.02 - Customer Management, Pricing and Analytics II
• M&L 7205.02 - Services Marketing
• M&L 7207 - Pricing Strategy
• M&L 7215 - Global Marketing and Sustainability
• M&L 7217 - Marketing Projects (Capstone, 3.0 credit hours)
• M&L 7219 - Customer Satisfaction and Loyalty Analysis
• M&L 7219.02 - Customer Management, Pricing and Analytics I
• M&L 7225 - Marketing Metrics