Mba mjpru

I have applied for admission in MBA Program with Marketing Specialization from MJPRU University. So I need syllabus before starting classes. So someone is where who will provide complete syllabus of MBA Marketing Program of MJPRU University?

[Rajkumar Agarwal]

As you are looking for syllabus of MBA Marketing Course offering by MJPRU University, so here I am providing syllabus:

MJPRU University MBA Marketing Syllabus

Semester I
MANAGEMENT CONCEPTS
UNIT-I
Management : Definition, nature, process , functions & skills . Evolution of management thoughts - F.W. Taylor, Henri Fayol, Max Weber , Elton Mayo . Management Approachs- System approach , Contingency approach . Business Organisation - Types of ownership .

UNIT-II
Planning : Concept and purpose , Planning Process , Management by Objectives(MBO), Decision Making . Organisation : Concept and purpose of organisation , Types of organisation , Line, Line & Staff , Matrix , Virtual Organisation structures . Basis of Departmentation , Concept of Authority, Functional Authority, Delegation of Authority
, Centralisation and Decentralisation of Authority. Coordination . Staffing .

UNIT-III
Directing : Leadership - Concept , Traits, Styles . Communication : Concept, Types , process, barriers, making Communication effective . Controlling : Concept, process, Requirement for Adequate control , Budgetory Control , Non-Budgetory Control .

UNIT-IV
Business Process Re-engineering - Concept , Process, Redesign, BPR experiences in Indian Industry . Total Quality Management(TQM) - Concept , Systems model of Quality, Deming's approach, TQM as a business Strategy . Knowledge Management (KM)- What , why, how, of Knowledge Management , KM process , approach, strategies, tools.
E-commerce- Ideology, methodology, classification by application /nature of transactions , Driving Forces of EC, Impact
of EC, Scope .

UNIT-V
Functional area of Management - Concept, objectives, scope and principle of Marketing Management, Production Management, HRM , Finance, Material management

BUSINESS ENVIRONMENT
UNIT-I
Concept, Significance and nature of Business Environment ; Elements of environment - internal and external ; Different roles of government in relation to business ; Social Responsibilities of Business .

UNIT-II
Broad profile of Indian Economy , Industrial Policy - its historical perspectice(inbrief) , Industrial Policy Liberalisation . Economic Planning in India ; Rationale of economic planning , latest five year plan .

UNIT-III
Public sector -its objectives and working , major problems of public sector enterprises ; Privatisation of public sector enterprises - the issue involved . Role of Private and Joint Sectors. Securities Excahnge Board of India - Organisation and Role , Regulation of Mergers and Acquisitions.

UNIT-IV
Competition Act ; Industries Development and Regulation Act ; Consumer Protection Act -its main provisions.

UNIT-V
Latest Export -Import Policy ; Foreign Exchange Management Act ; Globalisation and Business practices, ,WTO- objectives and Role in International trade .

MJPRU University MBA Marketing Syllabus