MBA Marketing-Mzumbe

I want to do MBA in Marketing form Mzumbe University, so will you please provide me the MBA in marketing course syllabus?

Can you provide me the course structure/syllabus for MBA (Master in Business Administration) Marketing Program offered by Mzumbe University?

[pooja]

Mzumbe University does not offer MBA (Master in Business Administration) Marketing, instead it offers Master of Science in Marketing Management.

The Master of Science in Marketing Management is designed to provide competencies to future professionals in marketing management to serve business at the local and international context.

It is a professionally custom-made program to meet the demand for well trained and skilled marketing managers who can apply a critical academic level of thinking; in the study of marketing theories, models and techniques.

Graduates will be able to select, apply and adapt generic marketing theories, models and techniques to the Tanzanian context; and demonstrate analytical, planning, implementation and control competencies in marketing related functions.

Master of Science in Marketing Management

Semester I

BUS 5011
Marketing Management

BUS 5021
Strategic Business Management

BUS 5521
Marketing Communication

BUS 5511
International Marketing

ECO 5011
Managerial Economics

Semester II

BUS 5052
Consumer Behavior

BUS 5062
Services Marketing

BUS 5042
Theories of Entrepreneurship &Small Business Management

BUS 5032
Business Research Methods

Elective

Semester III
Dissertation

Electives
PUB 5012 Organization Behaviour & Human Resource Management
LOG 5012 Strategic Procurement & Supply Chain Management
ICT 5012 Information Technology Management

Contact Detail:
Mzumbe University,
Dar es Salaam Campus College,
Upanga Area Plot No. 941/2 Olympio Street,
P.O.Box 20266, Dar es Salaam, Tanzania
General Line: +255 (0) 22 2152582,
Direct Line: +255 (0) 22 2152586,
Fax: +255 (0) 22 2152584/2150398,
Cell: +255 (0) 689 455 588,
Email: dcc@mzumbe.ac.tz.