MBA Marketing CRM

Hi I want to do MBA in marketing and Customer Relationship Management from the Amity University and want to know the fee structure of it. Help me…

[Pathak]

Here I am giving you course structure of the MBA in marketing and Customer Relationship Management of Amity University

Semester -I
Principles of Management
Financial Management
Marketing Management
Quantitative application in Management
Human Resources Management (OB+HR)
STEPPS

Semester -II
Market Research
Business Strategy
IT Applications in Business MIS
Global Business Management
Business Communication
STEPPS

Semester -III
Consumer Behaviour
Services Marketing
Integrated Marketing Communication
Brand Management
Customer Relations Management (Part-I)

Semester -IV
Sales Management
Customer Relations Management Part-II
Direct Marketing
Retail & Supply Chain Management
Technology in CRM
Dissertation


Course Duration 2 yrs

Eligibility Criteria;-
Graduation in any stream with minimum 50% marks

Average Semester Fee Non Spon -2.13 Lac

Average Semester Fee Spon -3.2 Lac