MBA IET Lucknow

Hey Guys…. I am planning to take admission in MBA course from Institute of Engineering & Technology but before admission I want to get syllabus of MBA course so from where can I get this syllabus?

[Pathak]

Here are some points of IET MBA course syllabus:

MBA 111: MARKETING MANAGEMENT Max. Hours: 40
Unit I (6 Sessions)
Nature and Scope of Marketing; Marketing Management, Philosophies; Marketing Environment; Consumer Behavior;
Consumer Markets and Industrial Markets; Market measurement and forecasting.
Unit II (8 Sessions)
Market Segmentation, Targeting and Positioning, Segmenting Markets – Bases and Process, Market Segmentation and Product
Differentiation, Target Market Selection, Positioning – Nature, Importance and Process of Marketing Research.
Unit III (8 Sessions)
Marketing Mix decision: Product Decisions, New Product Development; Product Mix, Branding and Packaging Decisions;
Product Life Cycle; Pricing Decisions: Objectives and Determination, Methods of Setting Price and pricing strategies:
Unit IV (10 Sessions)
Promotion: Promotion Mix-Advertising, Sales Promotion, Personal selling; and Public Relations: Direct Marketing &
Relationship Marketing; Placement: Channels of distribution: Levels and types of channels, functions and management of
channel members: Channel Selection & Motivation; Management of Physical Distribution; Current trends in wholesaling and
retailing; Marketing Organisation and Control
Unit V (8 Sessions)
Emerging Trends & Issues in Marketing: Rural Marketing, CRM, Services marketing, B2B Marketing, Internet Marketing,
Consumerism, Legal Issues, Broadening the marketing concept.

Rest of syllabus is available in a file which is in pdf format. You can free download this syllabus.

Give me information about the MBA course offered by the institute of Engineering & Technology, Lucknow?

[Raman Vij]

Institute of Engineering & Technology, Lucknow is a well known institute which is offered admission in the various courses ..

Course offered in the following departments :
Computer Science & Engineering
Information Technology
Electronics & Communication
Electronics & Instrumentation
Electrical Engineering
Mechanical Engineering
Civil Engineering
Chemical Engineering
M.C.A.
Biotechnology
Environmental Engineering
M.B.A.

Here I am providing you syllabus for the MBA programme in the PDF file attached with it .. some content of PDF file is given below :

MBA syllabus :

1st semester :
Principles & Practice of Management
Managerial Economics
Accounting & Financial Analysis
Organizational Behaviour
Business Statistics
Marketing Management
Computer Applications in Management
Communication for Management

2nd semester :
Business Environment
Business Laws
Research Methodology
Operations Research
Production & Operations Management
Cost & Management Accounting
Financial Management
Managing Human Resources
Comprehensive Viva (CV)

3rd semester :
Supply Chain Management
Strategic Management
Management Information System
Consumer Behaviour & Marketing Communication
Specialization Group -1 Elective 1*
Specialization Group -1 Elective 2*
Specialization Group -2 Elective 1*
Specialization Group -2 Elective 2*
Summer Training Project Report

Hello guys, I am Shubham. Will you like to share the details of the MBA course offered by the IET Lucknow?

[Quick Sam]

Institute of Engineering & Technology (IET), Lucknow offers the 2 years Master of Business Administration (MBA) course. Here, I am giving you details about the course.

Course: Master of Business Administration (MBA)
Duration: 2 years
Affiliated to: U.P. Technical University, Lucknow
Approved by: AICTE, New Delhi
Program Coordinator: Dr. D.N. Kakkar.

Eligibility Criteria:

Applicant need to pass bachelors degree in any discipline form recognized university.

Selection procedure:
Applicant selection will on the basis of the written test conducted by the U.P. Technical University, Lucknow.

Summer Training: During the MBA course, students will undergo with 2 month summer training , following are the some companies in which students trained:

PEPSI ,
COKE,
GODREJ,
BLUE STAR,
LML,
HAL,
HDFC,
BHEL,
BAJAJ,
ICICI etc.

Placement: The institute is also responsible for the placement of the students; following are the companies in which students are placed.

TELCO,
HDFC,
HCL,
YAMAHA,
KOTAK MAHINDRA,
CIPLA,
ICICI etc.

Contact Details:

Institute of Engineering & Technology
Sitapur Road, Lucknow, Uttar Pradesh 226021 ‎
0522 236 1692 ‎

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