MBA fields choose

[pooja]

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Can you tell me about the specializations offered under MBA (Master in Business Administration) (CBCS) under dual specialisation offered by Andhra University?

[pawan]

The specializations offered under MBA (Master in Business Administration) (CBCS) under dual specialisation offered by Andhra University are as follows:

Elective
Human Resource Management
Financial Management
Marketing Management

CP:1 PERSPECTIVES OF MANAGEMENT
Objective: to familiarize the students with the theory and practice of management.
Unit I: Management Evolution of Management Thought -Principles of Management Functions of Management - Social Responsibility of Management.
Unit II: Planning Nature, Purpose and Importance of Planning-Types of Plans-Steps in Planning
Premises and Forecasting process of Decision Making-Decision Tree Analysis.
Unit III: Organization Principles of Organization Formal and informal Organization types of Organization Structure Line and Staff Relations Delegation Decentralization Span of Control.
Unit IV: Directing- Leadership Theories and Styles Motivation Theories: Maslows Theory and Herzbergs Theory.
Unit- V: Control-Importance, Steps, Processes, Techniques-PERT/CPM-Total Quality Management.
(Case Study is compulsory in all Units)

Suggested Books:
1. Louis A Allen, Management & Organisation, McGrawHill, New York
2. A.Pardhasardhy & R.Satya Raju: Management Text and Cases, Prentice Hall of India.
3. AS Lather, M Handa, Cases in Management, Wsdom, Delhi
4. Heinz Weihrich & Harold Koontz, Essentials of Management, Tata-McGraw Hill,ND
5. JS Chandan, Management: Theory & Practice, Vikas, New Delhi
6. RW Griffin, Management: Principles and Applications, Cengage,New Delhi
7. Prem Vrat,KK Ahuja & PK Jain, Management Cases, Vikas, New Delhi
8. Laura P Hartman, A Chatterjee, Perspectives in Business Ethics, TMH, ND
9. Earnest Dale, Great Organisers, McGraw Hill
10. Peter F Drucker, the Practice of Management, McGraw Hill


Syllabus MBA (CBCS) under dual specialisation Andhra University