MBA Difference Between Marketing And Selling

Sir I am an MBA students and I want to know that what is the difference between the marketing and selling as I am little confuse between them

[Shaleen]

Hey buddy selling is an integral part of the marketing and marketing includes many terms like product , promotion , pricing , distribution


Selling

Planning is short-run-oriented in terms of today’s products and markets

Stresses needs of seller

Views business as a good producing process

Emphasis on staying with existing technology and reducing costs
Emphasis is on the product

Company Manufactures the product first

Management is sales volume oriented

Different departments work as in a highly separate water tight compartments

Cost determines Price

Selling views customer as a last link in business

Marketing

Stresses needs and wants of buyers

Views business as consumer producing process sat¬isfying process
Emphasis on innovation on every existing technol¬ogy and reducing every sphere, on
providing better costs value to the customer by adopting a superior technology

All departments of the business integrated manner, the sole purpose being generation of
consumer satisfaction Consumer determine price, price determines cost

Marketing views the customer last link in business as the very purpose of the business

Emphasis on consumer needs wants

Company first determines customers needs and wants and then decides out how to deliver
a product to satisfy these wants

Management is profit oriented

Planning is long-run-oriented in today’s products and terms of new products, tomorrow’s markets and future growth