MBA Customer Service

[pooja]

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Hi buddy I want to do M.B.A. (Customer Relationship Management) program from Bharathiar University, Coimbatore , so will you plz let me know about the same ??

[pawan]

As you want I am telling Bharathiar University, Coimbatore M.B.A. (Customer Relationship Management) program is a postgraduate Human Resource Management course. Customer relationship management is a widely implemented strategy for managing a companys interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but also those for marketing, customer service, and technical support.

Program syllabus

Year I
Subjects of Study
Principles of Management and Organizational Behaviour
Managerial Economics
Accounting and Finance for Managers
Marketing Management
Human Resource Management
Quantitative Techniques for Management
Research Methods for Management
Corporate Communication
Operations Management
Year II
Retail Operations Management
Relationship Marketing
Strategic Customer Relations Management
Virtual Marketing
Customer Relationship Management
Sales and Distribution Management
Marketing of Services
Business Environment and Ethics
Strategic Management