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  #1  
Old 12th April 2015, 11:15 AM
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Default Mba CSVTU Notes

Hey I am poonam studying Mba in Chhattisgarh Swami Vivekananda Technical University(CSVTU) would you provide me the mba notes in pdf file of Chhattisgarh Swami Vivekananda Technical University(CSVTU)
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Old 25th February 2016, 04:59 PM
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Default MBA CSVTU Notes

Hello sir, I am AKhil Verma. I am from Bhilai. I want you to help me by providing me with the Chhattisgarh Swami Vivekananda Technical University (CSVTU), Bhilai, MBA 4th semester notes. Can you help me?
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  #3  
Old 25th February 2016, 05:01 PM
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Default Re: MBA CSVTU Notes

As you have asked about the Chhattisgarh Swami Vivekananda Technical
University (CSVTU), Bhilai, MBA 4th semester notes, I am giving you
information about it

I want to tell you that I was unable to find the MBA 4th semester notes for
CSVTU, but I ma giving you its syllabus which will help you,

Strategic management:



UNIT-I



Definition, nature, scope, and importance of strategy; and strategic
management (Business policy). Strategic decision-making. Process of
strategic management and levels at which strategy operates. Role of
strategists.

Case study

UNIT-II

Defining strategic intent: Vision, Mission, Business definition, Goals and
Objectives. Environmental Appraisal—Concept of environment,
components of environment (Economic, legal, social, political and
technological). Environmental scanning techniques- ETOP, QUEST and SWOT
(TOWS). Internal Appraisal – The internal environment, organizational
capabilities in various functional areas and Strategic Advantage Profile.
Methods and techniques used for

organisational appraisal (Value chain analysis, Financial and non
financial analysis, historical analysis, Industry standards and
benchmarking, Balanced scorecard and key factor rating).

Identification of Critical Success Factors (CSF).Case study



UNIT-III

Corporate level strategies-- Stability, Expansion, Retrenchment and
Combination strategies. orporate restructuring. Concept of Synergy.
Mergers & Acquisitions. Corporate Restructuring.

Business level strategies—Porter’s framework of competitive strategies;
Conditions, risks and benefits of Cost leadership, Differentiation and
Focus strategies.

Location and timing stactics. Concept, Importance, Building and use of Core
Competence. Strategic Analysis and choice—Corporate level analysis
(BCG, GE Ninecell, Hofer’s product market evolution and Shell
Directional policy Matrix).

Industry level analysis; Porters’s five forces model. Qualitative factors in
strategic choice. Case study



For more, you can refer to the attached file
Attached Files
File Type: pdf MBA 4th Semester syllabus CSVTU.pdf (137.6 KB, 74 views)
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