MBA csmm

[pooja]

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Can you provide me the syllabus of M.B.A Chemical Sales & Marketing Management (CSMM) Program offered by Jiwaji University?

[pawan]

The syllabus of M.B.A Chemical Sales & Marketing Management (CSMM) Program offered by Jiwaji University is as follows:

CSM 101 Management Concepts and Processes

Course Objective: The objective of the course is to help the students to gain an understanding of the functions and responsibility of the managers which will serve as a foundation for the study of most of the functional areas in the MBA program.

Unit - I Introductory Concept of Management and its significance, Management Process, Management Roles, Management level and Management skills, Functional Areas of Management. Trends in professionalisation of Management in India
Evolution of Management Theory Classical School, Scientific Management School, Human Relations School, Behavioural School
Approaches to Management Commodity, Paternalistic, Behavioural, Process, Systems and Contingency

Unit II Planning Concept, Process, Types and Significance, Types of Plan,
Objective Setting : Concept, Types and Process of Setting Objectives;
M.B.O. : Concept, Process and Managerial Implications, Decision Making: Concept, Process, Types and Techniques of decision making.

Unit III Organizing Nature Principles, Process and significance of organizing, concepts in organizing : Line and Staff authority, Departmentation, Span of Management, Centralization and Decentralization Principles of Organizational Designing, Types of Organizational Structures.

Unit IV Directing Concept, Nature, Scope, Principles of Direction, Leadership Styles Motivation Concepts and Implications Communication Concepts, Process, Barriers to Communication and Building an effective system of Communication, Media and Channels of communication.

Unit V Coordinating and Controlling: Coordination Nature, Scope and Techniques of Coordination. Nature, process and aspect of control , types, areas of exercising control, Major Control System, and their designing, Modern Techniques of Control.
Note : Cases and Presentation should be discussed and organized in each unit, and cases should be asked in the semester examinations.

Suggested Reading :
1. Kooutz ODonnel &Weilrich : Elements of Management
2. Newmann & Summer : Process of Management
3. R.D.Agrawal : Organisation and Management
4. Peter Drucker : Practice of Management
5. L.M.Prasad : Principle of Management
6. C.B.Gupta : Principle and Practices of Management


Syllabus M.B.A Chemical Sales & Marketing Management (CSMM) Jiwaji University