MBA CRM Course

Hello , I want to do MBA in Customer relation management ,will you please provide me information about it ?

[Raman Vij]

Hello buddy as you want here we provides you information about MBA in
Customer relation management as follows

The course has been designed with view of increasing demand from the
industry for marketing professionals equipped with understanding of CRM.

The course aims to equip students with not only an in-depth knowledge of
the marketing discipline but also orientation towards both CRM processes and
technology.

Eligibility

Graduate in any discipline, from a recognized University with 50 % .

International/SAARC Graduates from a recognised/accredited
University/Institution.

Students appearing for the final year of the graduation examination can also
apply

Learning topics

Semester -I

Principles of Management

Financial Management

Marketing Management

Quantitative application in Management

Human Resources Management (OB+HR)

STEPPS

Semester -II

Market Research

Business Strategy

IT Applications in Business MIS

Global Business Management

Business Communication

STEPPS

Semester -III

Consumer Behaviour

Services Marketing

Integrated Marketing Communication

Brand Management

Customer Relations Management (Part-I)

Semester -IV

Sales Management

Customer Relations Management Part-II

Direct Marketing

Retail & Supply Chain Management

Technology in CRM

Dissertation

Institute for Customer relationship management course

Symbiosis Center for Distance Learning -

XLRI Jamshedpur -

AMITY Center for CRM, NOIDA -

IIM Ahmedabad -