MBA advertising

[pooja]

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Hi buddy I want to do M.B.A (Advertising And Creative Management) from VELS University Chennai and for the same here looking for its syllabus so will you plz let me know from where I can collect it ??

[pawan]

VELS University - Chennai M.B.A (Advertising And Creative Management) programme has been designed to provide students with comprehensive knowledge and practical skill-sets related to innovation, ideation and creativity in the field of Marketing & Advertisement.


Program syllabus

Semester-I
Managerial Communication
Accounting for Managers
Organizational Behaviour
Managerial Economics
Business Mathematics and Analytics
Information Technology for Business
Generic Elective 1
Generic Elective 2

Semester-II
Research Methodology and Report Writing
Financial Management
Production and Operations Management
Human Resource Management
Marketing Management
Fundamentals of Advertising Management
Legal Aspects of Business
Internship Report and Viva-Voce

Semester-III
Entrepreneurship and New Venture Creation
Business Ethics and Corporate Governance
Elective I*
Elective II*
Elective III*
Elective IV*
Elective V*
Generic Elective 3

Semester-IV
Elective I*
Elective II*
Project Work

List of Generic Elective Courses
Subject Code Name of the Subject
15MAD151 Business Perspectives
15 MAD152 Training and Development
15MAD153 Business Etiquette
15MAD154 Project Management and Budgeting
15MAD155 Retail Management
15MAD156 Leadership and its Practice
15MAD157 International Business Environment
15MAD158 Persuasion, Motivation and Negotiation Skills
15MAD159 Data Management Techniques
15MAD160 Creative Communication Strategies
15MAD161 Introduction to e-Business
15MAD162 Strategic Management
15MAD163 Change and Knowledge Management
15MAD164 Laws and Ethics of e-Business
15MAD165 Public Relations and Corporate Communication
15MAD166 ERP and Business Process Re-Engineering
15MAD167 Services and Retail Marketing
15MAD168 International Business
15MAD169 Personality Development
List of Discipline Specific Elective Courses
Subject Code Name of the Subject
15MAD101 Electronic Commerce
15MAD102 Introduction to Advertising
15MAD103 Ideation and Creative Expressions
15MAD104 Media Business Management Practices
15MAD105 Social Media Marketing
15MAD106 Engagement Planning and New Media
15MAD107 Brand Planning and Consumer Insights
15MAD108 Analytics for Marketing
15MAD109 Media Management
15MAD110 Mobile Marketing
15MAD111 Branded Content and the Future of Media
15MAD112 Event Management
15MAD113 Social and Modern Media
15MAD114 Digital Strategies and Planning
15MAD115 Media Planning and Buying
15MAD116 e-Marketing Financial Models
15MAD117 Ideas, Brands and Business
15MAD118 Modern Retail and Private Branding