2023 2024 Student Forum > Management Forum > Main Forum

 
  #2  
30th March 2016, 07:50 AM
Super Moderator
 
Join Date: May 2012
Re: Marketing Strategy of Hmt Watches

HMT, the famous watch mark that was a looked for after blessing till the nineties, will no more keep time to the country.

HMT missed out to quartz watches. In any case, few realize that its disappointment was its own doing. HMT, which joined forces with watchmaker Citizen of Japan, to begin producing in 1961, was truth be told, the first to present quartz watches in India in the 1970s, under the sub-brands Sona and Vijay.

At that point it was early and purchasers did not take to an extravagant watches. HMT soon did a reversal to concentrate on mechanical watches.

HMT had all the right fixings to succeed. It had exceptional designers who knew the craft of watch-production, had great innovation, retail system, overhauling and circulation. It simply needed to reclassify itself to leave the overabundance,

HMT neglected to comprehend that "a watch was no more a period keeping machine. It was turning into a design frill for both men and ladies. Customers needed a very much planned item to coordinate their style. Feel assume a vital part in advertising".

HMT endeavoured to prop up its picture with crusades for shiny new watch models, there were reports that the models publicized would be hard to come by at stores.

HMT Watches Details:

Guardian Company
HMT Limited

Classification
Watches and Accessories

Area
Way of life and Retail

Slogan/Slogan
Timekeepers to the country

USP
A standout amongst the most settled and unmistakable watch brands in India

STP
Fragment
Mass Market searching for watches and frill
Target Group
Lower and Middle pay bunches
Situating
Dependable and quality item for the masses

SWOT Analysis


Qualities
1. Market pioneer in Mechanical watches
2. "Fair" Brand Image with superb brand value
3. High Emotional associate with its clients
4. A standout amongst the most trusted names in the Indian watch industry
5. Publicizing and promoting with famous people enhance the items
6. Additionally has a skill in tower tickers, sun based timekeepers and populace timekeepers

Shortcomings
1. Section of global and different brands has limited its piece of the pie
2. Brand has been not able reposition with the changing times
3. Restricted worldwide vicinity when contrasted with some other universal brands

Opportunities
1. Can influence its solid picture by right publicizing
2. Item range can be extended to more market portions
3. Worldwide entrance would mark develop and target youth around the world


Quick Reply
Your Username: Click here to log in

Message:
Options

Thread Tools Search this Thread



All times are GMT +5. The time now is 01:56 PM.


Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2024, vBulletin Solutions Inc.
SEO by vBSEO 3.6.0 PL2

1 2 3 4