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3rd January 2018, 01:27 PM
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Join Date: Aug 2012
Re: Marketing Management Calicut University

The previous year question paper for B.Com II Semester Complementary Course Marketing Management of School of Distance Education under University of Calicut is as follows:

1. Marketing is a process of converting the potential customers into
a) Actual customers
b) Prospective customers
c) Marketers
d) None of these

2. Marketing is a process
a) Goal oriented
b) Exchange
c) Social
d) All of these

3. Which of the following is not included in the function of physical supply?
a) Standardization
b) Storage
c) Transport
d) Packaging

4. All forces or factors that effect marketing policies, decisions and operations of a
business constitute..
a) Marketing mix
b) Marketing environment
c) Marketing control
d) None of these

5. The group of elements price, product, promotion and place constitute
a) market mix
b) marketing mix
c) product mix
d) promotion mix

6. The concept of marketing mix was developed by
a) Philip Kotler
b) Stapleton
c) N.H Borden
d) Albert W Emery
7.concept is based on the principle that marketing is not a department
but it is pervasive throughout the company.
a) Production
b) Holistic
c) Modern
d) Selling
8.simply refers to product planning.
a) Merchandising
b) Assembling
c) R & D
d) None o f these
9. Branding is a function of
a) Research
b) Exchange
c) Physical supply
d) Facilitating
10. Market where goods are transacted on the spot or immediately
a) Future market
b) Spot market
c) Perfect market
d) None of these
11. Market where there is no physical delivery of goods
a) Future market
b) Spot market
c) Perfect market
d) None of these
12. Markets which are organized and regulated by statutory measure are
a) Regulated markets
b) Unregulated markets
c) World market
d) None of these
13. The markets in which goods are bought and sold in bulk quantities.
a) Wholesale market
b) Retail market
c) World market
d) None of these14. Market in which gold and silver are sold
a) Commodity market
b) Produce market
c) Bullion market
d) None of these
15. Market where money is lend and borrowed
a) Money market
b) Foreign exchange market
c) Stock market
d) None of these
16. Market where currencies of different countries are bought and sold.
a) Money market
b) Foreign exchange market
c) Stock market
d) None of these
17. Market where demand for goods is greater than supply.
a) Buyers market
b) Sellers market
c) Retail market
d) Wholesale market
18. Market where shares, debentures, bonds etc of companies are bought and sold.
a) Money market
b) Foreign exchange market
c) Stock market
e) None of these
19. Market in which supply is greater than demand.
a) Buyers market
b) Sellers market
c) Retail market
d) Wholesale market
20. Marketing is applicable in
a) Goods
b) Events
c) Property
d) All of these
21. Risk bearing is a function of
a) Research
b) Exchange
c) Physical supply
d) Facilitating

22. Marketing is important to
a) Economy
b) Companies
c) Consumers
d) All of these
23. Profit through Customer Satisfaction Is aimed in Concept
a) Production
b) Holistic
c) Marketing
d) Selling
24. Marketing Environment is
a) Largely uncontrollable
b) Changing fast
c) Influencing marketing decisions
d) All of these
25. Marketing that converts negative demand to positive demand is known as
a) Conversional
b) Maintenance
c) Remarketing
d) Developmental
26. Which of the following is not included in the micro environment
a) Suppliers
b) Publics
c) Economic
d) Customers
27. A person who purchases a product or service either for his own consumption or
for others is known as
a) Buyer
b) Customer
c) Consumer
d) None of these
28. Behaviour exhibited while purchasing a car is an example of
a) Dissonance Reduction Buying Behaviour
b) Variety Seeking Buying Behaviour
c) Complex Buying Behaviour
d) Habitual Buying Behaviour
29. Consumers show while buying their products on regular basis
a) Dissonance Reduction Buying Behaviour
b) Variety Seeking Buying Behaviour
c) Complex Buying Behaviour
d) Habitual Buying Behaviour
30. Which of the following is not an emotional motive
a) Vanity
b) Social acceptance
c) Curosity
d) Variety


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