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17th December 2015, 06:07 PM
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Join Date: May 2012
Re: Marketing Awareness for SBI Clerk Exam

Hello, here I am providing you the questions on the marketing awareness that may be asked in SBI Clerk exam as under:
1. Bancassurance is a relationship between Bank and–
1. Education
2. Insurance Company
3. Employee
4. Customer
5. All of these

2. BIM stands for–
1. Bank Insurance Model
2. Book in Management
3. Bank in Money
4. Bank Investment Model
5. All of these

3. Effective Communication is–
1. Good Vocabulary
2. A sine–qua–non for marketing
3. Not required of demand exceeds supply
4. All of these
5. None of these

4. Which is not a part of 7 ps of marketing?
1. Price
2. Policy
3. Product
4. People
5. Process

5. Market Plan can be for*
1. A brand
2. A product
3. Product line
4. All of these
5. None of these

6. Solid marketing strategy is the fundation of a–
1. Sales
2. Budget
3. Well–written marketing plan
4. Market
5. All of these

7. Which is/are promotional content?
1. Sales Promotion
2. Branding
3. Direct Marketing
4. Advertising
5. All of these

8. Marketing strategy means–
1. To introduce in sales promotion scheme
2. Population
3. Perseverance
4. Demands
5. Networth

9. Customisation means–
1. Making Few change according to client requirement to an already existing product
2. Test
3. Production
4. Costing
5. All of these

10. Marketing should be resorted–
1. Only among rich person
2. Depends on income
3. Only in crowded areas
4. Depends on the product
5. Only among the poor

Out of the following,.....is not one of the three levels of a product :
a) Core
b) Augmented
c) Actual
d) Fragmented
e) all of these

Out of the following,.....is not an objective of pricing :
a) Profit
b) Stabilising demand and sales of the product
c) Improvement in product quality
c) Expansion of business
e) all of these

Of the following pricing methods,......is not based on competitors pricing :
a) English Auction
b) Sealed—Bid Auction
c) Group Pricing
d) None of these
e) all of these

A prospect means
a) any customer who walks into the bank
b) an employee of the bank
c) a customer who is likely to be interested in
bank’s product or service
d) a depositor of the bank’
e) a borrower of the bank

Goods that are typically bought by a consumer based on a comparison of suitability, quality, price,and style are called.....goods :
a) Industrial
b) Speciality
c) Shopping
d) Convenience
e) all of these

Innovation means
a) Compensation
b) inspiration
c) additional perquisites
d) implementing new ideas or new methods
e) None of these

A bank has a special product for senior citizens which provides cheque book on saving account with customer name on chaque book, free of cost debit card with over draft facility of rs 15,000, a special pouch for holding passbook, cheque book and debit card, facility for withdrawal and deposites at any branch of the bank,free of cost remittances to any branch of the bank, and free of
cost remittances to any branch of another bank covered under RTGS facility. Which of the following is the core product in this offering ?
a) Overdraft
b) Remittances
c) Saving account
d) None of these
e) all of these

A lead means
a) a prospect who is more likely to avail of the
Bank’s product
b) a political leader c) a religious leader
d) a bank chairman e) None of these

A Call means
a) calling on friends
b) calling on bank employees
c) calling on prospective customers
d) to make telephone calls
e) calling on relatives

The Traditional Marketing style involves
a) Telemarketing b) Digital Marketing
c) Indirect Marketing
d) Direct Marketing
e) All of the above

Modern Method of Marketing include
a) Publicity on the net
b) Advertisement on the net
c) Soliciting business through e-mails
d) Tele marketing
e) All of the above

A true marketing requires
a) Command and other mindset
b) Control Mindset
c) Passive mindset
d) Active mindset
e) None of these

Which of the following sentences is true?
a) Marketing is not required in a Buyers’ Market
b) Marketing is not required in a Sellers’s market
c) Marketing is not required due to competition
d) Marketing is not required due to liberalization
e) Marketing is not required due to globalization

Market information means
a) Knowledge of shops and bazaars
b) Knowledge of shopping malls
c) Knowledge of customer profile and product mix
d) knowledge of various languages
e) None of these

Market Research is needed for
a) checking the market area
b) checking the right product to be sold
c) making proper marketing decisions
d) deciding right time to sell
e) All of the above

For effective marketing the salesmen should have which of these qualities?
a) Creativity b) Team spirit
c) Motivation
d) Effective communication skills
e) All of these

Which of the following statement is true
a) Marketing makes the company to go into loss
due to higher expenses
b) Marketing is not required in profit making
companies
c) Marketing sharpens the minds of the
employees
d) Marketing is a time bound seasonal function
e) Marketing is a waste of time

Marketing plan helps in
a) better lead generation
b) better systems
c) better results
d) improved balance sheet
e) better customer service

If Marketing is done effectively which of the following is not required?
a) Advertisement
b) Publicity
c) Market Research
d) Market Segmentation
e) None of these

What is Motivation ?
a) Inspiring the employees to perform better
b) Better communication skills
c) Sales Coaching
d) Market Research
e) None of these

In a Selling Process in today’s world?
a) Only standard products are sold
b) No customization required
c) the seller need not have product knowledge
d) the seller should aim at customer satisfaction
e) only quantum of sales matters


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