Kolkata University Journalism

I am interested in the Journalism field and for that I am going to join the Kolkata University for pursuing higher degree. Please tell me the lists of journalism courses offered by the Department of journalism and Mass Communication at Kolkata University?

Can you provide me the syllabus for MA in Journalism and Mass Communication program offered by Department of Journalism and Mass Communication of University of Calcutta?

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The syllabus for MA in Journalism and Mass Communication program offered by Department of Journalism and Mass Communication of University of Calcutta is as follows:


Semester – I
JMC101CC/GE Principles of Communication
Total Marks-50 [including Internal Assessment -- Marks 10]
(This paper is GE for students other than Journalism and Mass Communication)


UNIT- 1
Communication – Definitions, process, elements, function, barriers, Nature and process of human
communication, verbal and nonverbal communication, inter-personal, group, public, mass
communication, communication and socialization-Nature, process, characteristics, impact of mass
communication, media of mass communication and their characteristics.


UNIT- 2
Models: Aristotle, Shannon and Weaver, Lasswell, Osgood, Dance, Schramm, Gerbner, Newcomb,
Westley& MacLean - Berlo , Rogers & Shoemakers -Two steps & multi step flow – Agenda Setting
- convergent and gate-keeping,.


UNIT- 3
Media Effects Theories: News Framing; Media Priming; Social-Cognitive theory of mass
communication; Uses and Gratifications; Cultivation theory; Stereotyping; Public Communication
Campaigns; Entertainment and Enjoyment as Media Effects.


UNIT-4
Media systems and theories: Types of Media Systems; Individual Differences Theory, Normative
theories; Functional theory; Feminist theory; Mass media: public opinion and democracy. Media
culture and its production- Propaganda model -Public Sphere and Jürgen Habermas - Media
organizations, media content, market-driven media content – effects, Political Economy of
Communication.


UNIT- 5
Audience Concept and Research; Activity and Selectivity; Active and Passive Audience; Audience
as Market; Audience as Public; Structural approach to audience formation; Subculture and audience;
Gendered audience; Audience norms for content; Sociability and uses of media; Media Literacy:


Reading List:
1. Baran, Stanley and Davis, Dennis Mass Communication Theory, 7th Edition, 2015
2. Denis McQuail, McQuail’s Mass Communication Theory, 6th Edition, 2010
3. Fahmy Shahira et al; Visual Communication Theory and Research, 2014
4. Fortner, Robert and Fackler Mark; The Handbook of Media and Mass Communication Theory, 2014
5. Harris, Richard Jackson; A Cognitive Psychology of Mass Communication, 6th Edition, 2013
6. Keval J. Kumar, Mass Communication in India, 1994
7. Kevin Williams, Understanding Media Theory, (2003),
8. Stevenson Nicholas; Understanding Media Cultures, 2002
9. Thomson B. John : The Media and Modernity, Polity Press, 1995
10. Vir Bala Aggarwal, V S Gupta, Handbook of Journalism and Mass Communication, 2012
11. Yadava, J.S. and Mathur Pradeep; Issues in Mass Communication, 2008


Syllabus MA in Journalism and Mass Communication University of Calcutta