The syllabus of B Com (Bachelor of Commerce) Program offered by the Faculty of Commerce University of Kerala is as follows:
Semester I
Foundation Course I: CO 1121
METHODOLOGY AND PERSPECTIVES OF BUSINESS EDUCATION
Module I: - Meaning of business information- learning business information - methods and
techniques of collecting and learning business information- business linkages between business and different economic systems- meaning of economic systems - their functioning - different economic systems and their features - capitalism, socialism, communism and mixed economy. Different forms of business organizations - individual and organized, family and corporate, business for profit and business not for profit Business entities - Individual, partnerships, co-operatives, trusts, undivided families, joint stock companies, Joint ventures –MNCs. (Basic concepts only) (15 Hours)
Module II: - Economic sectors of the Economy: An Overview – primary sector, secondary sector, tertiary sector - business examples in different sectors. Emerging areas in Service sector- Tourism, IT, Healthcare, KPO, BPO, Event Management etc. (A brief study only) (10 Hours)
Module III: - Business – objectives -economic - social. Establishing business - steps – environmental analysis: legal, physical, financial, social, economic, technical etc. - idea generation- mobilization of financial resources – sources- savings –loans and advances – shares Role of entrepreneur Payment to government – taxes, direct and indirect ( a brief study only) Economic development- meaning, measures of economic development- role of business in economic development - company, industry and economy interrelationship. Role of business (public sector and private sector) in economic development New Economic Policy - Liberalization, Privatization and Globalization - merits and demerits. Managerialism- features. Infrastructure for industrialization and economic growth of an economy (20 Hours)
Module IV: - Trained manpower for quality enhancement- role of trained manpower for quality at individual level, family level, organizational level and national level - Human Capital Management - concept, importance and benefits. Quality of life and Quality of Work Life - Quality circle Management problems in small, medium and large organizations Use of technology in business (a brief study only)
Business ethics - concept, need and importance
Social ethics, social responsibility and social service – role of NCC and NSS in promoting social values among students (a brief study only) (15 Hours)
Module V: - Individual and team presentations by observation, reading techniques - listening to lectures, note taking- seminars and workshops - conferences and symposiums, field studies, case studies and project reports ( a brief study only) (12 Hours)
Note:
1. A field study on how far privatisation and globalisation enhance the quality of manpower.
2. Students are to be organised into groups of five and should be required to present papers on
topics relating to the role of business in economic development and ethical practices in
business. The assignments are to be based on the presentations made in the specified areas.
Books recommended:-
1. Keith Davis and William Frederic. C. Business and Society: Management, Public policy, Ethics,
International student Edition McGraw- Hill Book Co New Delhi
2. Cherunilam Francis: Business Environment - Himalaya Publishing House, New Delhi.
3. C.B.Gupta: Business Organisations and Management- Sultan Chand, 8th Edition 2013
4. Murthy CSV: Business Ethics and Corporate Governance, Himalaya Publishing House
N.M.Khandelwal :Indian Ethos and Values for Managers
6. R. R. Gaur, R. Sanghal, G. P. Bagaria; Human Values and Professional Ethics.
7. Andrew Crane: Business Ethics: Managing Corporate Citizenship and Sustainability in the Age
of Globalization, DIRIC Matteu Oxford University Press, New Delhi.
8. Aswathappa, K: Essentials of Business Environment, Himalaya Publishing House, New Delhi.
9. Dutt R. and Sundharam K.P.M.: Indian Economy, S. Chand, Delhi.
10.DuttRuddar: Economic Reforms in India-A Critique; S. Chand, New Delhi.
11. Misra S.K. and Puri V.K.: Indian Economy- Himalaya Publishing House, New Delhi.
Syllabus B Com Program University of Kerala
