Kaufman MBA

[pooja]

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I am doing MBA degree from Mumbai University and searching for some good MBA book came to know about Josh Kaufman book. Will you provide basic details about this Josh Kaufman MBA book along with list of important topics and articles which can be covered in this book?

[pawan]

About this Book:

THE PERSONAL MBA
MASTER THE ART OF BUSINESS

by Josh Kaufman, #1 bestselling business author

A world-class business education in a single volume

Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

List of some concepts you get to know through this book:

How to make good business decisions.
How to maximize your personal productivity.
How to manage uncertainty and ambiguity.
How to conduct intelligent experiments to improve your results.

How businesses actually work in practice, not theory.
How to evaluate new business ideas: what really matters, and what doesnt.
How to start a new business from scratch.
How to improve any existing business, whether its a solo venture or a Fortune 500 corporation.
How to use business-related skills to accomplish your personal goals.

The Personal MBA explains fundamental, universal business concepts like:

The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve and how to find hungry markets just waiting to be served

10 Ways to Evaluate a Market: Some business ideas are better than others. Before you quit your job and invest your life savings, you should know how to evaluate new business ideas before you begin.
The 12 Standard Forms of Value: Theres more to business than products and services. There are actually twelve different ways to create value for your customers.

The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase your business profitability

4 Methods to Increase Revenue: There are only four ways for a business to bring in more money.