ISG MBA Marketing Du Luxe

Hi I would like to have the details of the Masters of Business Administration program in Luxury Management offered by the Institute Superieur de Gestion?

[Pathak]

Consolidating expressions, society, history, imagination with advertising, computerized, group and money related administration is the everyday test of any director in the extravagance business. Extravagance is a full affair for the clients and is not constrained to item or advertising.

The target of this MBA system is to provide for the understudies the apparatuses to comprehend extravagance customers' demeanors, outlooks, inspirations and sentiments, and in addition to help marke-ters, retailers and officials to settle on key and marking choices.

The project concentrates on the extravagance codes, attitude and atti-tude in France (specifically, the impact of Paris as the capi-tal of extravagance).

First year courses
First term
Business English/Business Cases/Career Management/Communication and administration/Comptabilité de gestion/Comptabilité générale/Entrepreneurship/Informatique appliquée/Jeu d'entreprise/Presentation aptitudes/Strategy

Second term
Culturally diverse administration/Customer relationship administration/Geopolitics/International Strategy/Luxury corporate methodology/Luxury advertising/International Marketing/International Business Law/Ethics/Stratégie de correspondence/Supply chain administration/Business English/Atelier Projet Professionnel

Second year courses

Connected brand information : on location visits
Connected processing
Business Cases
Vocation administration
Codes in the extravagance business
Aggressive investigation in the extravagance business
Client relationship in the extravagance business
Occasion arranging in extravagance
HR administration in extravagance
Effect of society on purchasing customer conduct
Extravagance and advanced upset
Extravagance brand administration
Extravagance shopper conduct
Extravagance legitimate environment
Extravagance mentality administration
Extravagance item outline and improvement
Semiotique
Uncommon task : extravagance brand rivalry week

Choices courses

Choice 1

Design creation and improvement

Adornments and watches

Spa and excellence

Extravagance dispersion

Choice 2

Initiative

Extravagance retail administration

Promoting

Store network administration

Choice 3

Accommodation and Leisure Management

Initiative

Tourism Marketing and deals

Wine and gastronomy

Choice 4

Expressions and social products showcasing

Visual expressions

Authority abilities

Social generation

Address:

Institute Supérieur de Gestion - ISG, MBA - Luxury Mindset Management
Higher Institute of management
MSc & MBA Department
24, rue Saint Marc
75002 PARIS