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6th October 2014, 12:05 PM
Super Moderator
 
Join Date: Apr 2013
Re: IP University forms Mass Communication

IP University is known as Guru Gobind Singh Indraprastha University. It was established by Government of NCT of Delhi

As you want the admission form of Mass Communication of Guru Gobind Singh Indraprastha University but the admission process is over so the forms are not available at its official website. Next year when admissions start than you can download the form from its official website

Here I am providing you the syllabus of Mass Communication in the form of PDF and you can download it free

Syllabus First Semester:

Mass Communication & Development Issues

Unit I [Communication: Process and Types]

1 Communication and its process
Meaning and functions of communication
Process of communication
Feedback and change agents
Barriers of communication

2 Levels, types and channels of communication
Dyadic, multi adic, group, organisational
Verbal, visual, non verbal (Paralinguistic, kinesics, proxemics, chronemics )
Extension of audio and visual communication,
Mass Communication: meaning, nature, channel and function

Unit II [Mass Communication: Various Approaches]

1 Theoretical approach
Semiotics school, process school
Mass society theory
Critical political economy theory
Pluralism, functionalism, effect studies
Structuralism and post structuralism
Feminism
Nature of media, content, style and representation

2 Approach to culture
Communication and culture
Mass culture
Frankfurt school, Birmingham school
Popular culture
Mc Luhan’s cultural change Guru Gobind Singh Indraprastha University
Master of Mass Media (MMM)
COURSE CODE: MMM 101

3 Pertinent issues
Media commercialisation
Globalisation of culture
Gender issues
Media and children
Marginalised groups

Unit III [Mass Communication Theories and Media]
1 Normative theories of the press and beyond

2 Mass Communication theories
Mc Luhan theory
Media content theory
Semantic theories of broadcasting
Reflective-projective theory
Mirror theory
Empirical theory
Conspiracy theory
Social influence or identification theory

3 Communication models
Schramm’s models
Gatekeeping model
Convergence model

For whole syllabus you can download the PDF








For further information you can contact here also

Contact Details:
Guru Gobind Singh Indraprastha University
Sector 16 C, Dwarka, New Delhi, DL 110078 ‎
011 2530 2170

Map location:

[MAP]https://www.google.co.in/maps?q=IP+University+&hl=en&ll=28.596844,77.020962 &spn=0.008968,0.015278&sll=25.572659,91.895571&ssp n=0.009213,0.015278&t=m&z=16[/MAP]
Attached Files
File Type: pdf Syllabus Mass Communication & Development Issues.pdf (139.4 KB, 145 views)


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