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#3
2nd July 2018, 12:47 PM
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| Re: International business notes for MBA
As you want here I am giving below MPS Group of Institutions MBA International Business paper Notes on your demand : International Business: It is defined as the process of extending the business activities from domestic to any foreign country with an intention of targeting international customers, It is also defined as the conduction of business activities by any company across the nations It can also be defined as the expansion of business functions to various countries with an objective of fulfilling the needs and wants of international customers 1. Process of Internationalization Domestic company :Most international companies have their origin as domestic companies. The orientation of a domestic company essentially is ethnocentric. A purely domestic company operates domestically because it never considers the alternative of going international. A domestic company may extend its products to foreign markets by exporting, licensing and franchising International companies are importers and exporters, they have no investment outside of their home country. Multinational companies have investment in other countries, but do not have coordinated product offerings in each country. More focused on adapting their products and service to each individual local market. Global companies have invested and are present in many countries. They market their products through the use of the same coordinated image/brand in all markets. Generally one corporate office that is responsible for global strategy. Emphasis on volume, cost management and efficiency. Transnational companies are much more complex organizations. They have invested in foreign operations, have a central corporate facility but give decision-making, R&D and marketing powers to each individual foreign market. MPS Group of Institutions MBA International Business paper Notes     |