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19th December 2014, 12:39 PM
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Join Date: Apr 2013
Re: IIMC Entrance Exam Pattern

Indian Institute of Mass Communication is an autonomous organization organized by the Ministry of Information and Broadcasting.

IIMC organizes an Entrance Exam for admission to post graduate diploma courses in Journalism (English)
Journalism (Hindi)
Radio and Television Journalism
Advertising and Public Relations Journalism (Oriya).

Exam Pattern:

There is no standardized pattern for the written examination.

Applicants judged on the following parameters:

a) For Journalism Courses:

i) General Awareness constitutes understanding of social dynamics; interest in social history; awareness of public debates on matters of polity and economy; awareness about international developments influencing power equations in the world and their impact on India.

ii) Language capability

iii) Aptitude & mental make-up

iv) Analytical & comprehension skills

b) For Advertising and Public Relations:

i) Aptitude & mental make-up

ii) General Awareness

iii) Language capability

iv) Analytical & Comprehension skills

v) Brand awareness & recall and

vi) Quantification skills


To crack IIMC admission test applicants should read newspapers, magazines, editorials and articles related to current affairs.

Applicants should also watch T.V. news channels, discussions on current affairs, interviews of famous personalities and advertisements.

Applicants should also concentrate on writing skills and grammar.

Applicants can also use various reference books and sample tests available in market to prepare for IIMC test.


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