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7th April 2016, 11:57 AM
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Join Date: May 2012
Re: IIM Ahmedabad Marketing

As you have asked about the list of courses offered by Indian Institute of Management (IIM) Ahmedabad in Marketing for its Post Graduate Programme (PGP) course, I am giving you some information about it, check below for the details
The Area offers two compulsory courses in marketing in the 1st year of the Post-Graduate Program.
In the 2nd year, the Area offers the following elective courses:

1. Advertising and Sales Promotion Management
2. Business to Business Marketing
3. Consumer Behaviour and Technology
4. Customer Based Business Strategies
5. Customer Relationship Management
6. International Business and Foreign Market Entry in BRIC Countries
7. Managing Customer Value Delivery
8. Managing Luxury Business
9. Market Research and Information Systems
10. Marketing Management in the World of High Technologies and Innovation
11. Neuroscience and Consumer Behaviour
12. Pricing
13. Seminar on Brand Management
14. Seminar on Retail Management
15. Sports Marketing
16. Strategic Marketing
17.Strategies for Digital Marketing and e-Business

These elective courses become more productive as the faculty attempts to admit selected students and therefore work more closely in order to achieve higher levels of learning.

In addition to the above electives the area offers one course “International Trade and Investment” along with other area (with Economic).


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