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21st November 2015, 11:07 AM
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Join Date: Apr 2013
Re: Idiot's Guide To MBA Basics

The Author of the Complete Idiot's Guide to MBA Basics, 3rd Edition is Tom Gorman.

The Complete Idiot's Guide to MBA Basics, 3rd Edition (Idiot's Guides) Paperback – Import, 3 May 2011
by Tom Gorman (Author)




Paperback: 464 pages
Publisher: Alpha; 3 edition (3 May 2011)
Language: English
ISBN-10: 1615640711
ISBN-13: 978-1615640713
Product Dimensions: 18.7 x 2.5 x 23.2 cm

Table of Contents-

Title Page
Copyright Page
Introduction
Acknowledgements
Part 1 - Managing People
Chapter 1 - The Meaning of Management
What Makes a Good Manager?
The Professional Manager
The Six Business Principles Every Manager Must Know
Remember the Essential Six
Chapter 2 - The Seven Skills of Management
Proper Planning Prevents Poor Performance
Goal Setting: Where To?
A Professional Decision-Making Process
Delegate All You Can
Support Your People
Communication: Important Beyond Words
Controlling to Plan
Chapter 3 - The Moving Parts of a Business
Forms of Business Organization
The Parts of a Business
Information Systems Keeps Everyone Informed
Putting It All Together: The Org Chart
Chapter 4 - Lessons in Leadership
Style or Skills? Role or Position?
Leadership Skills
Managing Change
Leadership Lessons of Life
Chapter 5 - The Nuts and Bolts of Managing People and Teams
What Does Human Resources Do?
Hiring the Right Person for the Job
Dealing with Problem Employees
Take Your Time
Team, Team, Teams
Part 2 - Making Decisions About Resources and Operations
Chapter 6 - The Business Cycle and Economic Indicators
Why the Business Cycle Occurs
Economic Policy
Fiscal Policy: Taxing and Spending
Monetary Policy
Understanding Economic Trends
Go Directly to the Sources
Do-It-Yourself Economic Watch
Watch the Data, but Think Long-Term
Chapter 7 - Getting Down to Business: Operations Management
Managing Your Resources
What’s It Worth?
What About Social Costs and Benefits?
Too Much of a Good Thing
Counting Costs
Size Matters: Economies of Scale
Come Together, Go Apart
How Much Centralization Is Good?
You’ll See These Concepts, If You Look
Chapter 8 - Decisions, Decisions
The Manager’s Toolbox
Break-Even Analysis
Crossover Analysis
Planning and Scheduling Tools
Decision Trees: More Visual Aids
Statistics for Business Decisions
Frequency Distributions
Measures of Central Tendency
Measures of Variability
Use As Many As You Can
Chapter 9 - Budget Basics
What Are Budgets and Why Do You Need Them?
Types of Budgets
Sales Budgets and Variance Reports
Expense Budgets and Variance Reports
Explaining Budget Variances
Cost Control
Take Credit Management Seriously
Chapter 10 - Managing for Productivity and Quality
What Is Productivity?
Measuring Productivity
More, More! Faster, Faster!
Boosting Employee Skills and Motivation
Improving Equipment
Improve the Processes
What Is Quality, Anyway?
Quality Assurance
How to Control Quality
Developing Quality Standards
Applying Quality Standards
Creating a Corporate “Culture of Quality”
Methods and Tools of Quality Control
The Challenge of Global Competition
Part 3 - Managing Money, Accounting, and Finance
Chapter 11 - Meet Your Balance Sheet
Assets, Liabilities, and Owners’ Equity: You Need ’Em All
Meet the Balance Sheet
A Sample Balance Sheet
A Tour of the Assets
The Major Liabilities
Owner’s Equity
Chapter 12 - Making a Statement: Income and Cash Flow
Introducing the Income Statement
A Tour Through the Income Statement
Get Insights into Income
How Are Your Employees Doing?
The Cash Flow Statement
Chapter 13 - Financial Analysis
Let’s Get Analytical
Liquidity Ratios
Solvency Ratios
Profitability Ratios
Keep Your Pencils—and Eyes—Sharp
Chapter 14 - Look at the Books
The Major Ledgers
The Double-Entry System
Accounting Treatment of Assets
Accounting for Inventory
Number Games
Chapter 15 - Making Investment Decisions
Time Is Money
Major Business Investment Decisions
Three Ways to Analyze Investments
Net Present Value
Internal Rate of Return
Payback Period
Pick a Rate, but Not Just Any Rate
About Leverage
The Lease-Versus-Buy Decision
Chapter 16 - Ups and Downs: The Financial Markets
What Are the Financial Markets?
Bulls, Bears, Bubbles, and Crashes
Information and the Market
Types of Investors and Traders
Options: Puts and Calls
Fundamental Analysis vs. Technical Analysis
Corporate Bonds: Big IOUs
Commercial Paper
Government Securities
Other Government Securities
The Risk/Return Tradeoff
Other Financial Markets and Investment Vehicles
Part 4 - Managing Marketing for Maximum Sales
Chapter 17 - Ready, Aim, Sell
Marketing, Sales—What’s the Difference?
Commercial vs. Consumer Sales
Translating Sales Goals into Marketing Plans
Product Differentiation
Marketing Basics
Chapter 18 - Who Are Your Customers, Anyway?
What Is a Market?
Divide and Conquer: Market-Segmentation Strategies
Why Do Market Research?
Who Needs Market Research?
The Two Types of Market Research
Creating a Market Research Study
Powerful Presentations Pack a Punch
Voice of the Customer
Chapter 19 - The Five P’s of Marketing
The Marketing Mix Made Easy
Product Is Paramount
Pricing Problems
Packaging Presents Your Products
A Proper Place Produces Profits
Promotion Boosts Purchases
The Role of the Web
Proper Positioning Prevents Poor Performance
Chapter 20 - You Can Understand Advertising (and That’s a Promise!)
What Is Advertising and What Does It Do?
Components of Advertising
Ad Messages: Say What?
Money: Your Advertising Budget
Media: Who’s Watching?
Consider the Demographics
Other Media Characteristics
Promotional Tools
Public Relations Programs
The Internet as Game-Changer
Chapter 21 - Selling to Customers and Keeping Them Happy
Types of Sales
The Sales Process
Organizing a Sales Force
Compensating and Motivating Your Sales Force
Supporting a Sales Force
Customer Service
A Few Words on Sales Training
Chapter 22 - Product Development: Pioneers at Work
The Value of Cross-Functional Teams
The Product-Development Process
Step One: Get a Good Idea
Step Two: Test the Concept
Step Three: Design the Prototype and Product
Step Four: Test the Product
Step Five: Do a Market Test
Step Six: Launch the Product
Know When to Stop
Extending Your Line
What About R&D?
Part 5 - Steering the Business into the Future
Chapter 23 - Charting a Course with Strategic Planning
What Is Strategic Planning?
Define the Company’s Goals
Analyze the Company’s Environment
Consider the Company’s Resources
Identify Actions
Implement the Steps
Strategic-Planning Guidelines
Chapter 24 - Managing Risk in a Risky World
What Is Risk and Risk Management?
Top 10 Types of Risk
Risk Assessment
About Risk Appetite
Risk-Management Tools
Risk Management in Practice
The Role of IT in Risk Management
Creating a Culture of Risk Management
Chapter 25 - Achieving Corporate Responsibility and Sustainability
What Is Sustainability?
Challenges in Managing Sustainability
Getting Grounded: Product Footprinting
Small or Large CR&S Efforts?
Getting to Sustainability
Chapter 26 - Entrepreneurship and Small Business Management
Big Plans
Finding Financing
Managing Growth
Buying a Business
Corporate Ventures
Entrepreneur Away
Chapter 27 - Doing Well by Doing Good: Business Law and Ethics
Society, Business, and the Law
Business Law
Rules and Regulations
What Does This Mean to Managers?
About Business Ethics
Perennial Legal and Ethical Topics
Governing the Corporation
Act with Integrity


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