ICSA One Day MBA

[pooja]

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Hii sir, I Wants to get the Information About the One Day MBA Book that is Available on ICSA Book Shop ?

[pawan]

About the Book :
One Day MBA provides you with everything you need to gain the necessary skills for creating winning strategies and suggests practical steps to allow you to immediately apply them to your business.

Contents
Part A - Understanding the situation
Strategy - understanding the external environment
Assessing an organisation
Developing strategy

Part B - Setting the direction
Marketing
Finance
Product development, portfolio management and launch
Orgnisational design

Part C - Staying on track
Understanding and managing people
Leadership
Change management
Managing projects
Problem-solving techniques