ICFAI Tripura University MBA Exam Question Paper

Will you please provide the Question Paper of ICFAI Tripura University MBA Exam ?

[Arun Vats]

Here I am providing the list of few questions of ICFAI University MBA Exam for your idea.

a) What is group dynamics?
b) How is consumer behaviour related to the formulation of marketing
strategy?
c) List some of the individual determinants of consumer behaviour.
d) What is brand loyalty?
e) What do you mean by diffusion of innovation?
f) Mention two functions of culture in consumer behaviour.
g) Explain consumer learning process.
h) What are the stages in adoption process?
i) Discuss the importance of motivation in consumer behaviour.
j) What is meant by consumer attitude?
k) How is market segmentation related to marketing?
l) Discuss the situational factors in buying.
m) How is personality important in consumer behaviour?
n) Define cognitive dissonance.
o) What is motivational research?

Section - B
(9 x 5 = 45)
Q2) Discuss in brief consumer purchase (decision) process.
Q3) What is reference group? Discuss its implications in marketing.
Q4) Describe the Tricomponent attitude model in detail.
Q5) How culture is differentiated from sub-culture. Also discuss the importance
of sub-culture in market segmentation.
Q6) Discuss the problems in studying consumer behaviour.
Q7) Discuss the role of motivation in consumer behaviour.
Q8) Elaborate Howard-Sheth model of consumer behaviour.
Q9) Explain the concept of personality and its significance for a marketer.
Q10) Explain the scope of study of the consumer behaviour.
Q11) Explain how consumer choice is influenced by an opinion leader.
Q12) Illustrate consumer as a perceiver and learner.
Q13) Discuss attitudinal and behavioral measures of brand loyalty.

This is benoy pursuing correspondence MBA from ICFAI Tripura University .. in (marketing) want to prepare for my examination.. can you please provide me with the question paper of previous year along with syllabus..?

[Quick Sam]

Hi benoyy… as you asked I am providing you with the details summarized below:

List of few questions of ICFAI University MBA Exam for your idea.

a) What is group dynamics?
b) How is consumer behaviour related to the formulation of marketing
strategy?
c) List some of the individual determinants of consumer behaviour.
d) What is brand loyalty?
e) What do you mean by diffusion of innovation?
f) Mention two functions of culture in consumer behaviour.
g) Explain consumer learning process.
h) What are the stages in adoption process?
i) Discuss the importance of motivation in consumer behaviour.
j) What is meant by consumer attitude?
k) How is market segmentation related to marketing?
l) Discuss the situational factors in buying.
m) How is personality important in consumer behaviour?
n) Define cognitive dissonance.
o) What is motivational research?

Section - B
(9 x 5 = 45)
Q2) Discuss in brief consumer purchase (decision) process.
Q3) What is reference group? Discuss its implications in marketing.
Q4) Describe the Tricomponent attitude model in detail.
Q5) How culture is differentiated from sub-culture. Also discuss the importance
of sub-culture in market segmentation.
Q6) Discuss the problems in studying consumer behaviour.
Q7) Discuss the role of motivation in consumer behaviour.
Q8) Elaborate Howard-Sheth model of consumer behaviour.
Q9) Explain the concept of personality and its significance for a marketer.
Q10) Explain the scope of study of the consumer behaviour.
Q11) Explain how consumer choice is influenced by an opinion leader.
Q12) Illustrate consumer as a perceiver and learner.
Q13) Discuss attitudinal and behavioral measures of brand loyalty.

For your convience the syllabus of marketing as you asked for:

#Marketing Management – Paper I (Max Marks: 100, Duration: 3 Hrs)


1.Marketing: The Development of a Concept Definition of Marketing; Evolution of Marketing ; Marketing Myopia; Marketing Dynamics; Significance of Marketing; Structure of the Book.

2.Delivering Customer Values and Satisfaction Business Components; Customer Satisfaction; Concept of Value; Attracting and Retaining Customers; Customer Profitability; Relationship Marketing.

3.Marketing Environment Competitive Forces; Macro Environmental Factors; Indian Business Environment and MNCs in India.

4.Marketing Budgets and Costs Marketing Cost Analysis; Customer Profitability Analysis; Budgeting for the Sales Force Department; Production and Efficiency.

5.Understanding Consumer Buying Behavior Factors Influencing Consumer Buying Behavior; Buying Decisions; Buying Decision Process.

6.Organizational Markets and Organizational Buying Behavior The Concept of Organizational Buying; Dimensions of Organizational Buying; The Classification of Organizational Markets; Factors Influencing Organizational Buying ; Participants in Organizational Buying; Procurement Process; Stages of Buying; Using Standard Industrial Classification Codes.

7.Marketing Research, MkIS and Demand Forecasting Meaning and Scope of Marketing Research; The Marketing Research Process; Barriers between Marketing Researchers and Managerial Decision- makers; The Importance of Ethical Marketing Research; Meaning and Scope of Marketing Information System (MkIS); Demand Forecast and Measurement.

8.Market Segmentation and Market Targeting Need for Segmenting Markets; Market Segmentation Levels; The Selection of Segmentation Variables; . Effective Segmentation; Target Market Selection Process.

9.Strategic Planning Process in Marketing Scope and Importance of Strategic Planning; Defining Strategic Market Planning; Corporate and Divisional Strategic Planning; Strategic Business Planning; Marketing Process; Marketing Plan.

10.Marketing and Competitive Strategies The Concept of Competitive Advantage; Porter's Five Forces Model; Analysis of Competitors; Porter's Generic Competitive Strategy; Designing Competitive Strategies; Competitive Intelligence System; Total Quality Management.

11.Product and Product Lines Product Personality; Product Classification; Product Policy; Product Life Cycle.

12.Product Differentiation and Positioning Product Differentiation; Service Differentiation; Personnel Differentiation; Channel Differentiation; Image Differentiation; Positioning.



#Marketing Management – Paper II (3 hours: 100 marks)


1.New Product Development Challenges in New Product Development; Organizing the Product Development Process; Stages of New Product Development.

2.Branding and Packaging Brand as a Concept and its Significance; Types of Brands and their Challenges; Brand Equity; Sponsorship; Brand Strategy Decision; New Developments in Brand Management; Packaging and its Importance in Marketing; Labeling.

3.Pricing and Marketing Significance and Importance of Price to a Marketer; Price and Non-Price Competition; The Process of Setting Prices; Approaches to Price Adjustment; Effects of Price Changes.

4.Channels of Marketing Nature of Marketing Channels; Role of Marketing Channels; Functions of Marketing Channels; Designing Distribution Channels; Channel Management; Channel Dynamics; Multichannel Marketing System; Channels and Conflicts.

5.Logistics and Wholesaling Objectives of Market Logistics; Market Logistic Decisions; Functions of Warehousing; Types of Warehousing; Strategic Issues in Managing Logistics; Growth of Wholesaling; Classification of Wholesalers; Market Decisions; Changing Patterns in Wholesaling.

6.Retailing Types of Retailers; Franchising; Strategic Issues in Retailing; Market Decisions; Global Trends in Retailing; Trends in Retailing in India.

7.Communication Mix in Marketing Communication and Promotion Process; Types of Communication Channels; Promotional Tools; Developing a Communication Program; Marketing Communication Mix; Marketing Communication Integration and Coordination; Future of Marketing Communication.

8.Advertising, Sales Promotion and Public Relations Benefits of Advertising; Developing an Advertising Program; Evaluation of Advertising Effectiveness; Advertising Agencies; Sales Promotion; Public Relations.

9.Personal Selling and Sales Force Management Nature and Importance of Personal Selling; Types of Salespersons; Personal Selling Process; Improving Personal Selling Efforts; Sales Force Management.

10.Developing and Managing Marketing Department and Organization Trends in Business Environment; Marketing Organization; Linkages with other Departments; Strategies for Organization-wide Marketing Orientation; Marketing Implementation; Evaluation and Control.

11.Global Marketing Strategies Significance of Global Marketing; Selecting a Potential Market ; The Impact of Environmental Forces on Global Marketing; Methods of Entering a New Market; Types of Marketing Organization; Developing Global Marketing Strategies; Marketing Strategies of MNCs in India.

12.Direct and Online Marketing Nature and Scope of Direct Marketing; The Growth and Benefits of Direct Marketing; Database Marketing; Forms of Direct Marketing; Direct Marketing in India; The Growth of Online Marketing; Advantages and Disadvantages of Online Marketing; Developing Online Marketing Strategies; Online Advertising; Opportunities and Challenges in Online Marketing.

13.Marketing of Services Growing Importance of Services in Marketing; Bases for Service Classification; Characteristics of Services; Developing Marketing Strategies for Services; Managing Service Differentiation; Managing Service Quality; Managing Productivity; Product Support Service Management.

14.Marketing of Organizations, Individuals, Places and Ideas Organization Marketing; Idea Marketing; Person Marketing; Place Marketing.

15.Marketing Management: Ethical and Social Dimensions Importance of Marketing Ethics; Social Impact of Marketing; Social Regulations in Marketing; Business Regulations in Marketing.

Thank you…

Sir,
Kindly provide Strategic financial management question answers.