#1
7th October 2014, 02:00 PM
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HBS marketing courses
Provide me the curriculum of the MBA marketing course of Harvard Business School? Also provide me the address of it?
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#2
8th October 2014, 08:22 AM
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Re: HBS marketing courses
Harvard Business School (HBS) is the graduate business school of Harvard University. It is situated in Boston, Massachusetts, United States. It was founded in 1908 under the humanities faculty, received independent status in 1910, and became a separate administrative unit in 1913. Curriculum MBA Elective Curriculum (2nd Year) MBA Required Curriculum (1st Year) Make marketing decisions in the context of general management. Control the elements of the marketing mix—product policy, channels of distribution, communication, and pricing—to satisfy customer needs profitably. Use this knowledge in a brand management simulation. Faculty: UNIT HEAD: David E. Bell George M. Moffett Professor of Agriculture and Business Jose B. Alvarez Senior Lecturer of Business Administration Doug J. Chung Assistant Professor of Business Administration John A. Deighton Harold M. Brierley Professor of Business Administration Rohit Deshpande Sebastian S. Kresge Professor of Marketing Robert J. Dolan Baker Foundation Professor Anita Elberse Lincoln Filene Professor of Business Administration John T. Gourville Albert J. Weatherhead, Jr. Professor of Business Administration Sunil Gupta Edward W. Carter Professor of Business Administration Chair, General Management Program Uma R. Karmarkar Assistant Professor of Business Administration Anat Keinan Associate Professor of Business Administration Rajiv Lal Stanley Roth, Sr. Professor of Retailing Das Narayandas James J. Hill Professor of Business Administration Senior Associate Dean for HBS Publishing; Senior Associate Dean, Chair, Executive Education Donald K. Ngwe Assistant Professor of Business Administration Michael I. Norton Professor of Business Administration Elie Ofek T.J. Dermot Dunphy Professor of Business Administration John A. Quelch Charles Edward Wilson Professor of Business Administration V. Kasturi Rangan Malcolm P. McNair Professor of Marketing Shelle M. Santana Assistant Professor of Business Administration Thales S. Teixeira Assistant Professor of Business Administration Unit AffiliatesStephen A. Greyser Professor, Emeritus Walter J. Salmon Professor, Emeritus Benson P. Shapiro Professor, Emeritus Alvin J. Silk Professor, Emeritus Address: Harvard Business School Boston, MA, United States +1 617-495-6000 Map: [MAP]https://maps.google.co.in/maps?q=Harvard+Business+School&hl=en&ll=42.36579,-71.122141&spn=0.009386,0.020428&sll=28.629444,77.1 70918&sspn=0.356794,0.653687&t=m&z=16&iwloc=A[/MAP] |