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8th October 2014, 08:22 AM
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Join Date: Apr 2013
Re: HBS marketing courses

Harvard Business School (HBS) is the graduate business school of Harvard University. It is situated in Boston, Massachusetts, United States. It was founded in 1908 under the humanities faculty, received independent status in 1910, and became a separate administrative unit in 1913.

Curriculum
MBA Elective Curriculum (2nd Year)


MBA Required Curriculum (1st Year)

Make marketing decisions in the context of general management.
Control the elements of the marketing mix—product policy, channels of distribution, communication, and pricing—to satisfy customer needs profitably.
Use this knowledge in a brand management simulation.

Faculty:
UNIT HEAD:
David E. Bell
George M. Moffett Professor of Agriculture and Business

Jose B. Alvarez
Senior Lecturer of Business Administration

Doug J. Chung
Assistant Professor of Business Administration

John A. Deighton
Harold M. Brierley Professor of Business Administration

Rohit Deshpande
Sebastian S. Kresge Professor of Marketing

Robert J. Dolan
Baker Foundation Professor

Anita Elberse
Lincoln Filene Professor of Business Administration

John T. Gourville
Albert J. Weatherhead, Jr. Professor of Business Administration

Sunil Gupta
Edward W. Carter Professor of Business Administration
Chair, General Management Program

Uma R. Karmarkar
Assistant Professor of Business Administration

Anat Keinan
Associate Professor of Business Administration

Rajiv Lal
Stanley Roth, Sr. Professor of Retailing

Das Narayandas
James J. Hill Professor of Business Administration
Senior Associate Dean for HBS Publishing; Senior Associate Dean, Chair, Executive Education

Donald K. Ngwe
Assistant Professor of Business Administration

Michael I. Norton
Professor of Business Administration

Elie Ofek
T.J. Dermot Dunphy Professor of Business Administration

John A. Quelch
Charles Edward Wilson Professor of Business Administration

V. Kasturi Rangan
Malcolm P. McNair Professor of Marketing

Shelle M. Santana
Assistant Professor of Business Administration

Thales S. Teixeira
Assistant Professor of Business Administration

Unit AffiliatesStephen A. Greyser
Professor, Emeritus

Walter J. Salmon
Professor, Emeritus

Benson P. Shapiro
Professor, Emeritus

Alvin J. Silk
Professor, Emeritus

Address:
Harvard Business School
Boston, MA, United States ‎
+1 617-495-6000 ‎

Map:
[MAP]https://maps.google.co.in/maps?q=Harvard+Business+School&hl=en&ll=42.36579,-71.122141&spn=0.009386,0.020428&sll=28.629444,77.1 70918&sspn=0.356794,0.653687&t=m&z=16&iwloc=A[/MAP]


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