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7th May 2016, 01:51 PM
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Join Date: Aug 2012
Re: FDU MBA Marketing

Fairleigh Dickinson University is a private, coeducational and nonsectarian university established in 1942. The school has four campuses, two in New Jersey (United States), and one each in Vancouver, British Columbia, and in the United Kingdom.

MBA Marketing Specialization

The marketing curriculum prepares students with a solid foundation in the fundamentals of marketing strategy, consumer behavior and marketing research.

This specialization is offered under the auspices of the Department of Marketing and Entrepreneurship, Silberman College of Business, at the College at Florham, Madison, New Jersey, and Metropolitan Campus, Teaneck, New Jersey.

Degree Requirements

All students enrolled in the MBA program must complete the MBA Core Curriculum in addition to their specialization requirements -

Specialization Requirements (10 credits)

Required Courses

MKTG6602 Marketing Research
MKTG6603 Consumer Behavior

Electives (choose three)

ENTR7803 Strategic Innovation Management
MKTG6604 Sports and Events Marketing
MKTG6605 Marketing Communications
MKTG6606 Direct and Interactive Marketing
MKTG6607 Social Media Strategy
MKTG6800 Graduate Independent Study

Contact Dr. Burcak Ertimur, department chair, at (973) 443-8841 or e-mail bertimur@fdu.edu for further information.

Contact address

Fairleigh Dickinson University
1000 River Rd
Teaneck, NJ 07666
United States


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