#1
10th November 2015, 12:31 PM
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Faq for MBA marketing interview
Welcome to MBA Forum. This is Faq for MBA marketing interview discussion page. Here you can discuss about Faq for MBA marketing interview in details. Please ask your question about Faq for MBA marketing interview in the quick reply box mention below. Our member will try to answer your question about it as soon as possible. Furthermore, please provide your full details with your question. Your Name, email address, phone numbers, also you education / University in which you are studying. If your question is related to any institution / University / Business School/ Online MBA / Distance MBA or Jobs related to MBA, then mention that in your question as well.
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#2
4th December 2015, 10:15 AM
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FAQ For MBA Marketing Interview
Hey buddy I have completed MBA program in Marketing for that will you please tell me what question to be asked for while going through the interview?
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#3
4th December 2015, 11:03 AM
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Re: FAQ For MBA Marketing Interview
As per your demand I will help you here to get the information about the Questions to be asked while going through Interview in Marketing. Here I are some question to put while going through interview. 1. Highlight the difference between traditional organization chart and modern customer oriented organization chart. 2. Explain: a.) Customer Delivered Value b.) Total customer value c.) Total customer cost 3. Explain: a.) Basic marketing b.) Reactive marketing c.) Accountable marketing d.) Proactive marketing e.) Partnership marketing 4. Draw and explain BCG (Boston Consulting Group) Model. 5. You are asked to write a marketing plan. What will be the major headings under which you will divide the whole plan? 6. What are the qualities of good marketing research? 6. Differentitate between potential market and available market. 7. Explain the difference between trend and fad. 8. Explain the following abbreviations used for target market: a.) SKIPPIES b.) MOBYS c.) DINKS d.) DEWKS e.) PUPPIES f.) WOOFS 9. What are the major factors influencing the buying behaviour? 10. What are the various stages of buying decision process? 11. Differentiate between business market and consumer market. 12. Explain: a.) Straight rebuy b.) Modified rebuy c.) Systems buying 13. What are the various oraganizational factors influencing the business buyers? 14. What is insitutional selling? 15. Explain: a.) Pure Monopoly b.) Oligopoly c.) Monopolisitic competition d.) Pure competition 16. What is a strategic group? 17. Explain following types of competitors: a.) Laid-back competitor b.) Selective competitor c.) Tiger competitor d.) Stochastic competitor 18. List the steps you will take while designing your competitive intelligence system. 19. What is a competitor centered company? What are its main features? 20. What is a customer centered company? What are its main features? 21. Explain: a.) Mass marketing b.) Mass marketing 22. What are the benefits of segment marketing over mass marketing? 23. Explain the approach you will take for market segmentation. What major segmentation variables will you use? 24. What are the characteristics of effectively segmented market? 25. What is megamarketing approach? 26. Differentiate between identity and image. 27. What are the different positioning strategies used by companies? 28. What steps will you pass through while developing a new product? 29. What are the various methods for the test marketing of consumer goods? 30. What are the different stages in consumer adoption process? |
#4
16th December 2015, 10:43 AM
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FAQ For MBA Marketing Interview
Hey buddy I have completed MBA program in Marketing for that will you please tell me what question to be asked for while going through the interview?
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