#1
30th March 2016, 03:05 PM
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Dove Soap Slogan
Hi I would like to know the details of the Dove Soap as well as other details of the Dove soap which is manufactures & marketed by Hindustan Unilever Ltd.?
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#2
30th March 2016, 03:08 PM
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Re: Dove Soap Slogan
Dove is an individual consideration brand possessed by Unilever beginning in the United Kingdom. Dove items are made in Argentina, Australia, Brazil, Canada, China, Germany, India, Indonesia, Israel, Ireland, Mexico, Netherlands, Pakistan, Philippines, South Africa, Thailand, Turkey and United States. Tagline/ Slogan For Soft Smooth Skin ¼ moisturising cream Segment Personal Health Care – Soap, Hair Care & Deodorants Target Group Targets women of all ages, shapes & sizes Positioning Dove is committed to help all women realise their personal beauty potential by creating products that deliver real care. Strengths 1. Dove contains 1/4 moisturizing cream 2. Zero pH levels 3. Flagship product of HUL with strong brand awareness through advertising and branding 4. Promises not to leave any residue on the skin Weaknesses 1. Highly priced for the Indian Market 2. Targets only the female segment Opportunities 1. Can target male audience 2. Continuous innovation Threats 1. Increased Competition in this market segment 2. Popular only in Metro cities 3. Only for higher income and upper middle class group Competition Competitors 1. Olay (Procter & Gamble) 2. Neutrogena (Johnson & Johnson’s) 3. Beirsdorf’s (Nivea) |