Dove Soap Slogan - 2018 2019 Student Forum

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Old 30th March 2016, 03:35 PM
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Default Dove Soap Slogan

Hi I would like to know the details of the Dove Soap as well as other details of the Dove soap which is manufactures & marketed by Hindustan Unilever Ltd.?
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Old 30th March 2016, 03:38 PM
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Default Re: Dove Soap Slogan

Dove is an individual consideration brand possessed by Unilever beginning in the United Kingdom. Dove items are made in Argentina, Australia, Brazil, Canada, China, Germany, India, Indonesia, Israel, Ireland, Mexico, Netherlands, Pakistan, Philippines, South Africa, Thailand, Turkey and United States.

Tagline/ Slogan
For Soft Smooth Skin
¼ moisturising cream

Personal Health Care – Soap, Hair Care & Deodorants

Target Group

Targets women of all ages, shapes & sizes

Dove is committed to help all women realise their personal beauty potential by creating products that deliver real care.

1. Dove contains 1/4 moisturizing cream
2. Zero pH levels
3. Flagship product of HUL with strong brand awareness through advertising and branding
4. Promises not to leave any residue on the skin

1. Highly priced for the Indian Market
2. Targets only the female segment

1. Can target male audience
2. Continuous innovation

1. Increased Competition in this market segment
2. Popular only in Metro cities
3. Only for higher income and upper middle class group

1. Olay (Procter & Gamble)
2. Neutrogena (Johnson & Johnson’s)
3. Beirsdorf’s (Nivea)

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