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#2
3rd December 2014, 10:44 AM
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| Re: Delhi University Masters in Mass Communication
No, Delhi University does not offer Masters in Mass Communication. It offers a Four year Undergraduate Programme in Journalism and Mass Communication. Its syllabus is as follows: Syllabus Journalism and Mass Communication SEMESTER I Paper I – INTRODUCTION TO MEDIA AND COMMUNICATION Background: This is the first course being offered to the students of Journalism and Mass Communication in Discipline I. Rationale and Expectation: This paper will introduce the students to key concepts in communication and Mass Communication. The students will learn the process, elements, models and levels of communication. This paper will enable them to learn the major theories of Mass Communication. The course will also include discussions on the three major paradigms in the study of Mass Media effects: Direct Effects, Limited Effects and Cultural Effects. The course will prepare them apply these issues in relation to contemporary media environment. The student is expected to acquire the dynamics and analytical aspects of Mass Communication. Unit I Media and Everyday Life 4 Lectures Mobile phones, Television, Ring tones, Twitter The Internet‐ discussion around media and everyday life Discussions around mediated and non mediated communication Unit II Communication and Mass Communication 12 Lectures Forms of Communication Levels of Communication Mass Communication and its Process Normative Theories of the Press Unit III Mass Communication and Effects Paradigm 18 Lectures Direct Effects; Propaganda and Mass Society Theory Limited Effects; Individual Difference Theory, Personal Influence Theory Cultural Effects: Agenda Setting, Spiral of Silence, Cultivation Analysis Critique of the effects Paradigm and emergence of alternative paradigm Unit IV Four Models of Communication 18 Lectures Transmission models Ritual or Expressive models Publicity Model Reception Model Journalism and Mass Communication     Contact Detail: University of Delhi North Campus University Rd, New Delhi, Delhi 110007 Map: [MAP]https://maps.google.co.in/maps?q=Delhi+University&hl=en&ll=28.689929,77.2099 4&spn=0.00911,0.020428&sll=28.5506,77.235775&sspn= 0.072981,0.163422&t=m&z=16&iwloc=A[/MAP] pdf file atteched for more detail..................... |