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  #1  
4th March 2016, 02:39 PM
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Cynthia k. Mccahon MBA

Hello sir I want to know about the Small Business Plan written by Cynthia k. Mccahon for MBA so please provide me information about this book.
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  #2  
4th March 2016, 02:39 PM
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Join Date: May 2012
Re: Cynthia k. Mccahon MBA

The Small Business Plan written by Cynthia k. Mccahon provides the methodology for thorough capital planning and details the cash flow necessary for a small business to succeed.

Product Details:

Author: Cynthia K. McCahon, MBA

Format: MS Word (.doc) or Adobe (.pdf)

Edition: Downloaded eBook

ISBN:0-97720-xxxx

Publisher: SamplePlan, Inc.

Printable: Yes

Compatibility: Windows/MAC

Pages: 27

Document Information


Small Business Plan

1. Website Marketing Strategy
eCommerce
Search Engine Optimization
Content
Email Marketing
Social Network Marketing and Blogs
Reporting and Analysis

2. Traditional Marketing Strategy
Merchandising, Cross-Selling, and Up-Selling
Discounts
Loyalty Programs
In-Store Events

3. Development Requirements
Extensive Milestones Chart

Product Analysis Based on Industry Sales Projections

Competitive Pricing Analysis

Customer Population and Demographics

Market Analysis for the Apparel and Sporting Goods Industries

Market Segmentation Analysis

Competitive Analysis for Regional and Internet Competition

Competitive Edge

Target Customer Buying Patterns

Financial Forecasts

Personnel Plan
Sales Strategy and Forecasting
Break Even Analysis
Profit and Loss Forecast
Cash Flow Forecast
Balance Sheet Forecast
Important Business Ratios breakdown, such as Return on Equity and Net Worth


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