#1
26th February 2016, 03:44 PM
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Csir mba
Can you provide me the syllabus of MBA or Management subject of Council of Scientific and Industrial Research (CSIR) UGC NET (University Grants Commission National Eligibility Test)?
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#2
26th February 2016, 03:44 PM
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Re: Csir mba
The syllabus of MBA or Management subject of Council of Scientific and Industrial Research (CSIR) UGC NET (University Grants Commission National Eligibility Test) is as follows: Syllabus for Management in UGC NET Exam Core group Unit 1 • Advertising • Business Environment • Capital Budgeting • Cost-output relations • Infrastructure- Management and Policy • Macro –economics • Managerial Economics- Demand Analysis • Market structures • National Income Concepts • Pricing Theories • Production Function Unit – II • Classical and Modern Theories of Organisational Structure • Organisational Design • Organisational Development • Skills and Roles in an organization • The concept and significance of organisational behaviour • Understanding and Managing individual behaviour personality –Attitudes, Learning, Motivation, Perception, Values • Understanding and Managing Group Behaviour – Communication, Interpersonal and group dynamics, Leadership, Managing change, Managing conflicts, Processes Unit – III • Concepts and perspectives in HRM - HRM in changing environment • Human Resource – Objectives, Process, Techniques • Job analysis • Job Description • Selecting Human Resources- Induction, Training, Development • Dispute Resolution and Grievance Management • Exit policy and Implications • Industrial Relations and Trade Unions • Job Evaluation • Labour Welfare and Social Security Measures • Performance Appraisal and Evaluation • Potential Assessment • Wage Determination Unit – IV • Capital Budgeting Decisions • Capital Structure and Cost of Capital • Dividend Policy • Financial Management – Nature, Scope • Long – Term and Short – Term Financing Instruments • Mergers and Acquisitions • Valuation Concepts and Valuation of Securities Unit – V • Marketing Environment - Environment Scanning • Marketing Information Systems - Marketing Research • Branding and Packaging • Demand Measurement and Forecasting • New Product Development • Market Segmentation - Targeting and Positioning • Pricing Methods and Strategies • Product Decisions • Product Life Cycle • Product mix • Understanding Consumer and Industrial Markets • Advertising • Channel Management • Customer Relation Management • Evaluation and Control of Marketing Effort • Marketing of Services • New issues in Marketing • Personal Selling • Uses of Internet as a Marketing Medium • Vertical Marketing Systems Unit – VI • Demand Forecasting for Operations • Determinants of Product mix • Faculty Location • Layout Planning and Analysis • Production Planning and Control • Production Scheduling • Role and Scope of Production Management • Statistical Quality Control • Time and Motion Study • Work measurement • Decision Theory • Duality • Inventory Control • Linear Programming • Markov Analysis • PERT / CPM • Queuing Theory • Role and Scope of Operations Research • Sensitivity Analysis • Transportation Model Unit – VII • Correlation and Regression analysis • Probability Theory • Probability distributions - Normal and Exponential, Binomial, Poisson • Sampling theory - Large and small samples, Sampling distributions, t z, F, Chi – square tests, Tests of Hypothesis • Use of Computers in Managerial applications- Information systems, Internet and Internet – based applications, MIS and Decision making; System analysis and design, Technology issues and Data processing in organizations, Trends in Information Technology Unit – VIII • Ansoffs Growth Vector • BCG Model • Competitor Analysis • Components of Strategy Formulation • Concept of Corporate Strategy • Industry Analysis • Porter’s Generic Strategies • Strategic Dimensions and Group Mapping • Strategies in Industry Evolution- Fragmentation, Maturity, Decline • Competitive Advantage of Nations • Competitive strategy and Corporate Strategy • Global Entry Strategies • Globalisation of Financial System and Services • Managing Cultural Diversity • Managing International Business • RTP and WTO • Transnationalization of World Economy Unit – IX • Competencies and its development • Detailed business plan preparation • Innovation and Entrepreneurship • Managing small enterprises • Organisational Entrepreneurship • Planning for growth • Process of Business Opportunity Identification • Rehabilitation of Sick Enterprises • Sickness in Small Enterprises • Small business Unit – X • Corporate governance and ethics • Ecological consciousness • Environmental ethics • Ethical issues and Analysis in Management • Ethical pressure on individual in organizations • Ethics and Management System • Gender issues • Personal framework for ethical choices • Social responsibilities of business • Value based organizations Elective / Optional Elective – I • Career Planning and Development- Career planning and development methods, Concept of career • Compensation and Benefits- Fringe Benefits, Human resource records and audit, Job evaluation techniques, Wage and salary administration • Employee Discipline- Causes and forms, Disciplinary action, Domestic enquiry, Importance • Grievance Management - Employee Welfare, Importance, Process and Practices, Social Security Measures • Industrial Relations –Causes, Dispute settlement machinery, Importance, Industrial conflicts • Human Resource Management ( HRM )- A diagnostic model, External and Internal environment, Forces and Influences, Functions, Objectives, Organizing HRM function, Significance • Recruitment and Selection - Placement and Follow-up, Recruiting methods, Selection procedure, Selection tests, Sources of recruits • Performance Appraisal System -Importance and Objectives, New trends in appraisal system, Techniques of appraisal system • Development of Personnel-Determining Needs, Evaluation, Methods of Training & Development programs • Trade Unions -Importance of Unionism, National Trade Union Movement, Union leadership • Collective Bargaining – Concept, New trends in collective bargaining, Pre-requisites, Process • Industrial Democracy and Employee Participation - Employee Participation (Objectives, Forms of Employee Participation) • Need for industrial democracy • Pre – requisites for industrial democracy • Future of Human Resource Management Elective – II • Marketing - Concept, Different environments and their influences on marketing, Marketing mix, Marketing myopia, Nature and Scope, Understanding the customer and competition • Marketing Research- Basic Tools used in Data Analysis, Data Collection, Sources of Information, Structuring a Research Report • Marketing to Organisations - Segmentation Models, Buyer behaviour models, Organisational, buying process • Brands - Meaning and Role, Brand building strategies, Share increasing strategies • Advertising –Planning, Execution, Evaluation • Role and Relevance of Segmentation and Positioning • Static and Dynamic understanding of BCG Matrix and Product Life Cycle • Pricing concepts • Pricing methods • Pricing objectives • Basic and Augmented stages in New Product Developments • Promotion mix - Role and Relevance of advertising Sales promotion, Media planning and management • Test Marketing Concepts • Public Relations – Concept and Relevance • Analysis of business potential • Distribution channel hierarchy • Evaluation of performance of the channel members • Role of each member in the channel • Consumer Behaviour theories • Export Marketing • Sales Function • Structuring and managing marketing organisations • Wholesaling and Retailing Elective – III • Nature and Scope of Financial Management - Capital budgeting decisions, Long – Term sources of finance, Pricing Theories, Risk analysis in capital budgeting, Risk and Return, Valuation Concepts, Valuation of Securities, Foreign exchange markets, Determination of exchange rates, Exchange risk measurement • Corporate risk management • Elements of Derivatives Elective – IV • Emerging Opportunities for Global Business • Export promotion policies • India’s Foreign Trade and Policy • International financial environment - International Financial Management, Mergers and Acquisitions • International investment - International capital markets, International Credit Rating Agencies, Implications of the ratings • International marketing logistics - Organization of shipping services, International logistical structures, Marine cargo insurance, Export Documentation framework, Chartering practices • International Trade Block • Multilateral Environmental Agreements (MEAs) • Policy and performance of Export zones • Technology monitoring • Trade agreements with other countries • WTO and Multilateral trade agreements |