CRM Notes For MBA PDF

[pooja]

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I recently took admission in Pondicherry University and from here doing MBA CRM degree searching for notes. Will you please provide me CRM Notes For MBA PDF of Pondicherry University also provide me CRM reference books so I get to study well for university exams?

[pooja]

Another sought after course, Distance Learning MBA in HR from Pondicherry University, is for candidates looking to understand organisational behavior and different managerial techniques to address employee needs.

As per your request below I am providing you the CRM Notes For MBA PDF of Pondicherry University:

CRM MBA notes of Pondicherry University






Suggested Books for MBA Customer Relationship Management

Alok Kumar Rai, CRM CONCEPT & CASES, Prentice Hall of India Private Limited, New Delhi. 2011
S. Shanmugasundaram, CRM, Prentice Hall of India Private Limited, New Delhi, 2008
Kaushik Mukherjee, CRM, Prentice Hall of India Private Limited, New Delhi, 2008
Jagdish Seth, et al,CRM
V. Kumar & Werner J.,CRM, Willey India, 2008
Bcrnd H Schmitt: CUSTOMER EXPERIENCE MANAGEMENT: A Revolutionary Approach To Connecting With Your Customers.
Gordon S. Linoff, Michael J. A. Berry, MINING THE WEB: TRANSFORMING CUSTOMER DATA, Wiley Computer Publishing, Singapore.
Jagdish Seth, et al: CRM
Jill Dyche: THE CRM HANDBOOK: A BUSINESS GUIDE TO CRM, Addison Wesley Information technology Series.
Kristin L. Anderson & Carol J Kerr: CRM
Lita van Wel and Lamb