#1
14th November 2015, 01:15 PM
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Consumer behaviour MBA notes pdf
Welcome to MBA Forum. This is Consumer behaviour MBA notes pdf discussion page. Here you can discuss about Consumer behaviour MBA notes pdf in details. Please ask your question about Consumer behaviour MBA notes pdf in the quick reply box mention below. Our member will try to answer your question about it as soon as possible. Furthermore, please provide your full details with your question. Your Name, email address, phone numbers, also you education / University in which you are studying. If your question is related to any institution / University / Business School/ Online MBA / Distance MBA or Jobs related to MBA, then mention that in your question as well.
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#2
30th April 2016, 08:38 AM
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Consumer Behaviour MBA Notes PDF
Hello, I want the notes of the MBA course of the Consumer Behaviour of IGNOU, will you please provide me?
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#3
30th April 2016, 08:42 AM
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Re: Consumer Behaviour MBA Notes PDF
Hello, here I am providing you the notes of the MBA course of the Consumer Behaviour of IGNOU as under: Definition of Consumer Behaviour According to American Marketing Association, consumer behaviour can be defined as "the dynamic interaction of affect and cognition, behaviour, and environmental events by which human beings conduct the exchange aspects of their lives." Meaning of Consumer Behaviour Consumer behaviour is the complex and dynamic processes of deciding what product to buy, when to buy, how to buy, from where to buy, how to secure, how to use, or how to dispose to satisfy individuals, groups, or organisations' needs. Factors Influencing Consumer Behaviour Influences of Consumer Behaviour - Internal Influences - Personal Factors, Psychological Factors; and External Influences - Cultural Factors, Social Factors Behaviour of an individual consumer is not only influenced by his internal factors, but also by factors external to him and beyond his control. Internal Influences Personal Factors Age Income Occupation Life Style Personality Psychological Factors Motivation Perception Learning Beliefs & Attitude External Influences Cultural Factors Culture Sub Culture Social Class Social Factors Family Reference Group Role & Status Conclusion Consumer behaviour is simple a large subset of larger field of human behaviour and an extended field of marketing attracting researchers and marketers from past few decades. Consumer Behaviour MBA Notes PDF Here I am providing you the notes as under: |