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  #1  
14th November 2015, 01:15 PM
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Join Date: Aug 2012
Consumer behaviour MBA notes pdf

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  #2  
30th April 2016, 08:38 AM
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Consumer Behaviour MBA Notes PDF

Hello, I want the notes of the MBA course of the Consumer Behaviour of IGNOU, will you please provide me?
  #3  
30th April 2016, 08:42 AM
Super Moderator
 
Join Date: May 2012
Re: Consumer Behaviour MBA Notes PDF

Hello, here I am providing you the notes of the MBA course of the Consumer Behaviour of IGNOU as under:

Definition of Consumer Behaviour
According to American Marketing Association, consumer behaviour can be defined as "the dynamic interaction of affect and cognition, behaviour, and environmental events by which human beings conduct the exchange aspects of their lives."

Meaning of Consumer Behaviour

Consumer behaviour is the complex and dynamic processes of deciding what product to buy, when to buy, how to buy, from where to buy, how to secure, how to use, or how to dispose to satisfy individuals, groups, or organisations' needs.

Factors Influencing Consumer Behaviour
Influences of Consumer Behaviour - Internal Influences - Personal Factors, Psychological Factors; and External Influences - Cultural Factors, Social Factors
Behaviour of an individual consumer is not only influenced by his internal factors, but also by factors external to him and beyond his control.

Internal Influences
Personal Factors
Age
Income
Occupation
Life Style
Personality

Psychological Factors
Motivation
Perception
Learning
Beliefs & Attitude

External Influences
Cultural Factors
Culture
Sub Culture
Social Class

Social Factors
Family
Reference Group
Role & Status

Conclusion
Consumer behaviour is simple a large subset of larger field of human behaviour and an extended field of marketing attracting researchers and marketers from past few decades.

Consumer Behaviour MBA Notes PDF




Here I am providing you the notes as under:
Attached Files
File Type: pdf Consumer Behaviour MBA Notes PDF.pdf (201.3 KB, 1401 views)


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