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29th April 2016, 08:11 AM
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Join Date: May 2012
Re: Buzz Marketing MBA

As you want to know the Definition of Buzz Marketing

Here is the Definition: Buzz Marketing

Also called as “BUZZ”, a buzz marketing campaign is anything which spreads like a viral among the targeted consumers creating anxiousness and excitement about the product in a positive manner which may lead to trials and generate purchases of the product.

It regularly involves Word Of Mouth marketing strategy which nowadays is frequently done through electronic and digital media such as

Telephone calls
Emails
Sms
Face book messaging, etc.

Research proves that this form of marketing is 10 times more efficient in initiating action than other communications because there is greater trustworthiness of the product when someone who you know refers it rather than getting encouraged by the usual television or print

Thus, it involves an element of TRUST and the product performance must also conform to its claims so as to induce people to spread a buzz about it.

The most significant advantage of this form of communication is the lower costs it involves vis a vis the other campaigns where firms spend millions of dollars and that is not so effective as well.


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