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15th April 2013, 04:24 PM
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Join Date: Apr 2013
Re: BTS BTS MBA Notes Business Communication

Here I am giving you syllabus of business communication in MBA:
UNIT I:- Communication - Meaning and significance for management - Types of communication - Media-Barriers to communication - Principles of effective communication.
UNIT II:- Correspondence - Norms for Business letters - Letter for different kinds of situations - Personalized standard letters , enquiries , customers complaints , collection letters - sales promotion letters.
UNIT III:- Report writing - Structure of reports - long & short reports - formal & informal reports - writing research reports, technical reports - norms for including exhibits & appendices.
UNIT IV:- Non-verbal communication - personal appearance, posture - body language - use of charts , diagrams & tables - audio visual aids for communication - Dyadic Communication: face to face communication - telephonic conversation.
UNIT V:- Conducting Meetings : Procedure - preparing Agenda , minutes and resolutions - conducting seminars and conferences:- Procedure of Regulating speech - evaluating oral presentation - Group Discussion: Drafting speech. Reference Mastering Business Communication Woolcott& Unwin –, Mcmillan Busines Communication Raisher: - Aitbs Developing Communication Skills Krishna Mohan & Meera Bannerjee, Mcmillan Assignment & Thesis Writing Anderson & Others : Business Communication ;Rajendrapal & Korlahalli Business Communication – Lesikar and Flately.

Here I am giving you word sheet of notes which you can download with free of cost.
Attached Files
File Type: doc MBA Business Communication notes.doc (224.0 KB, 237 views)


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