#1
29th May 2015, 04:31 PM
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Brand Management Anna University Question Papers
I am pursuing MBA from Anna university. I want to see previous year question paper of Brand Management. Please tell me that how can I get these papers? Please provide me related link?
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#2
17th November 2015, 12:06 PM
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Re: Brand Management Anna University Question Papers
Hii Buddy , Here I am Searching for Anna University Chennai , M.B.A Finance Brand management Previous year Question paper , Will you plz provide me for same ?
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#3
17th November 2015, 12:09 PM
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Re: Brand Management Anna University Question Papers
Friend , On your Asking ,I am providing you Previous year M.B.A Finance Brand management Question paper of Anna University Chennai , Have a Look : 1. Define branding. 2. Define family brand. 3. Define brand vision. 4. Define brand audit. 5. What is brand loyalty? 6. Who is brand ambassador? 7. What is brand rejuvenation? 8. What is co-branding? 9. What is brand extension? 10. What is brand resonance? PART B — (5 × 16 = 80 Marks) 11. (a) What are the functions of a brand? Explain the various types of brands. [Marks 16] Or (b) Discuss the advantages and disadvantages of co-branding. [Marks 16] 12. (a) Elaborate the steps in strategic brand management process. [Marks 16] Or (b) What are the guidelines for brand positioning? How do you define and establish brand values? [Marks 16] 13. (a) Explain the various facets of brand loyalty programmers. [Marks 16] Or (b) Pick a brand. Assess the extent to which the brand is achieving the various benefits through celebrities. [Marks 16] 14. (a) How do customers evaluate brand extensions? Explain how to evaluate brand extension opportunities. [Marks 16] Or (b) Explain various ways through which brands can be reinforced and revitalized. [Marks 16] 15. (a) What is customer based brand equity (CBBE) model? Explain the sources of brand equity. [Marks 16] Anna University Chennai Administration M.B.A Finance Brand management Question paper Here I am uploading pdf file For Whole Previous year Anna University Chennai Administration M.B.A Finance Brand management Question paper; |