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  #1  
20th March 2016, 09:58 AM
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Bottom Line Mini MBA

HI I would like to know the benefits of pursuing a Bottom line MBA for the executive currently working in the middle level of a company?
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  #2  
20th March 2016, 09:59 AM
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Join Date: May 2012
Re: Bottom Line Mini MBA

Developed at Columbia University, the Bottom Line Mini-MBA is a management as well as executive development program that aligns the people around the common language and analytical tools of business.

This innovative training itinerary has been delivered to thousands of executives as well as managers in Global 50 companies throughout every region of the world.

It improves performance by:
• Demystifying the basic ideology of sound business practices.
• Providing a realistic understanding of the fundamental building blocks of business: economics, strategy, finance, accounting as well as marketing.
• Teaching the language as well as skills needed to effectively and fully participate in today’s decision making process.
• Challenging “conventional wisdom” as well as developing the ability to think, adapt—and thrive—in a continuously changing corporate and economic climate.

Core Curriculum of the Mini MBA is as given below:

Economics:

• Globalization
• Opportunity Cost
• Supply and Demand
• Equilibrium Cycle
• Roles of Prices & Profits
• Inflation & Recession
• Fiscal & Monetary Policy
• Government Intervention
• Ceilings, Floors, Taxes & Tariffs
• Market Intervention
• Economic Systems
• Law of Comparative Advantage

Corporate Strategy
• Business Structure
• Vision & Mission Statements
• The Planning Process
• Measurement Standards
• Executive Decision Making
• SWOT Analysis
• External Environment Analysis
• Product Life Cycle Analysis
• Growth vs. Market Share
• Segment Analysis
• Leading Change Model

Finance
• Balance Sheet
• Income Statement
• Profitability Ratios
• Liquidity Ratios
• Debt Ratios
• Risk vs. Return
• Payback Period
• Leverage Principle
• Time Value of Money
• Net Present Value
• Break-even Analysis
• Internal Rate of Return

Accounting
• Financial Accounting
• Cost Accounting
• Allocation Analysis
• Direct vs. Indirect Costs
• Incentive Point Analysis
• Contribution Margin
• Cost of Capital Analysis
• Risk Assessment
• Cost/Benefit Analysis

Marketing
• Segment Analysis
• Target Market Analysis
• Product Positioning
• Four P’s = Product, Price,
Promotion, Place
• Buying Behavior
• Stages in the Buying Process
• Market Opportunity Analysis
• Product Life Cycle
• Sigmoid Curve Analysis
• Business to Business Marketing

Bottom Line offers one the flexibility to design a curriculum to suit the individual organizational needs. The Institute works with one to select and group segments that will address the particular gaps in knowledge as well as experience within the participant group.

Contact Details:

Bottom Line
Training & Consulting
1776 Broadway, Suite 705
New York, NY 10019
(212) 262-2674
info@bottomlinenyc.com


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