#1
12th May 2016, 01:04 PM
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Bordeaux Wine MBA
Can you provide me the course structure of MBA Wine Marketing & Management (MBA2) as offered by INSEEC Wine & Spirits Institute in Bordeaux, France?
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#2
12th May 2016, 01:27 PM
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Re: Bordeaux Wine MBA
Groupe INSEEC is a leader in private higher education in France and offers a large choice of programs from post high school to doctoral studies in initial training and executive education. Its campuses are located in Paris, Lyon, Bordeaux, Chambery, Geneva, Monaco, London, Shanghai and San Francisco. MBA Wine Marketing & Management (MBA2) MBA Wine Marketing & Management (MBA2) program, with a strong international orientation, invites students from diverse academic backgrounds (business schools, universities, engineering school, etc.) and professionals from the wine industry. It aims to equip students with business and technical skills in order to work as highly qualified executives in the wine sector. Firmly based in professional world, it enables to master the necessary management methods and tools. Courses offered in the MBA Wine Marketing & Management This program is entirely taught in English. CORE COURSES THE INTERNATIONAL WINE ECONOMY INTERNATIONAL MARKETING MANAGEMENT AND COMPANY STRATEGY MARKETING STUDIES AND RESEARCH MERCHANDISING FINANCIAL MANAGEMENT LOGISTICS AND PURCHASING INTERNATIONAL NEGOTIATION PROFESSIONAL WORKSHOPS: WINE GROWING, OENLOGY, WINE TASTING, WINE TOURS SPECIALIZED COURSES LAUNCHING & MANAGING NEW PRODUCTS INTERNATIONAL STRATEGY OF THE BRANDS IN THE WINE SECTOR AN IN-DEPTH APPROACH TO CONSUMER BEHAVIOR DISTRIBUTION POLICY MEDIA PRESS RELATIONS AND COMMUNICATION PACKAGING DESIGN DEVELOPMENT OF FOREIGN MARKETS A COMPARATIVE APPROACH TO LEGISLATION AFFECTING THE WINE INDUSTRY Contact Detail: NSEEC Wine & Spirits Institute Hangar 18 - Quai de Bacalan, 33070 Bordeaux, France |