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  #1  
12th May 2016, 01:04 PM
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Bordeaux Wine MBA

Can you provide me the course structure of MBA Wine Marketing & Management (MBA2) as offered by INSEEC Wine & Spirits Institute in Bordeaux, France?
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  #2  
12th May 2016, 01:27 PM
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Join Date: Aug 2012
Re: Bordeaux Wine MBA

Groupe INSEEC is a leader in private higher education in France and offers a large choice of programs from post high school to doctoral studies in initial training and executive education.

Its campuses are located in Paris, Lyon, Bordeaux, Chambery, Geneva, Monaco, London, Shanghai and San Francisco.

MBA Wine Marketing & Management (MBA2)

MBA Wine Marketing & Management (MBA2) program, with a strong international orientation, invites students from diverse academic backgrounds (business schools, universities, engineering school, etc.) and professionals from the wine industry.

It aims to equip students with business and technical skills in order to work as highly qualified executives in the wine sector. Firmly based in professional world, it enables to master the necessary management methods and tools.

Courses offered in the MBA Wine Marketing & Management

This program is entirely taught in English.

CORE COURSES

THE INTERNATIONAL WINE ECONOMY

INTERNATIONAL MARKETING

MANAGEMENT AND COMPANY STRATEGY

MARKETING STUDIES AND RESEARCH

MERCHANDISING

FINANCIAL MANAGEMENT

LOGISTICS AND PURCHASING

INTERNATIONAL NEGOTIATION

PROFESSIONAL WORKSHOPS: WINE GROWING, OENLOGY, WINE TASTING, WINE TOURS

SPECIALIZED COURSES

LAUNCHING & MANAGING NEW PRODUCTS

INTERNATIONAL STRATEGY OF THE BRANDS IN THE WINE SECTOR

AN IN-DEPTH APPROACH TO CONSUMER BEHAVIOR

DISTRIBUTION POLICY

MEDIA PRESS RELATIONS AND COMMUNICATION

PACKAGING DESIGN

DEVELOPMENT OF FOREIGN MARKETS

A COMPARATIVE APPROACH TO LEGISLATION AFFECTING THE WINE INDUSTRY

Contact Detail:
NSEEC Wine & Spirits Institute
Hangar 18 - Quai de Bacalan, 33070 Bordeaux, France


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