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1st April 2016, 11:50 AM
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Join Date: May 2012
Re: BMM Syllabus Mumbai University PDF

On your concern buddy I will help you here to get the syllabus of BMM program conducted University of Mumbai so that you can go through it easily.

Here is the syllabus
Unit – IMass Communication

Meaning and need for Mass Communication

Forms of Communication: Intra Personal Communication, Interpersonal Communication,
Group Communication, Public Communication, Mass Communication: Electronic,
Satellite, Interactive, Digital Communication etc. Elements and process of
communication

Models of Mass Communication: Gerber’s Model, Sociological Model, Gatekeeping
Model, Defleur’s Model of the Taste-differentiated Audience Model, Hub Model

Functions of MassCommunication

Barriers of Mass Communication


Unit – II Impact of Mass Media
Introduction to Mass Media.

Content and Nature of Mass Media, Impact & Influence of Mass Media - The Indian
Context: reach, access and nature of audience.

Differentiate between Mass Communication & Mass Media.

Means &Tools of Mass Communication:

1. Traditional & Folk Media: Types, importance of traditional media

2. Print: Books, Newspapers, Magazines

3. Broadcast: Television, Radio

4. Films

5. Internet 6. Advertising, Public Relations

7. Other outdoor media





For full information buddy please go through the file


Address:-
University of Mumbai
121, Mahatma Gandhi Rd, Kala Ghoda, Fort Kala Ghoda, Fort Mumbai, Maharashtra 400001

Phone:-
022 - 24020506
Attached Files
File Type: pdf BMM Syllabus of University of Mumbai.pdf (636.3 KB, 323 views)


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